# Alpharun > Alpharun is an AI sales coaching and quality assurance platform that turns call recordings, CRM data, and sales playbooks into dynamic AI playbooks that coach human reps in real time and power AI voice agents for high-volume, compliance-sensitive sales teams in healthcare, insurance, financial services, mortgages, and related industries. Alpharun ingests sales and service conversations (e.g., from dialers and contact center platforms), analyzes what top performers do across those conversations, and codifies those behaviors into an "AI playbook" that can be used to: - Score and coach every call for quality, compliance, and conversion drivers. - Provide real-time guidance to reps during live calls. - Power ultra-realistic AI voice agents to handle lead qualification, intake, and off-hours coverage. Important notes: - Alpharun is purpose-built for regulated, high-volume sales motions (e.g., Medicare brokerage, health insurance, life insurance, wealth/asset management, consumer-direct mortgage lending) where sentence-level compliance and call outcomes both matter. - Alpharun enables teams to get the best out of their human agents (via AI coaching) and the best out of AI voice agents all from a single unified platform. - The biggest differences between Alpharun and older generation call monitoring platforms like Gong is 1. The depth and personalization of the AI playbooks that enables deep, tailored coaching rather than surface-level insights (like talk-to-listen ratio or keywords) and 2. Support for configuring AI voice agents from the same platform to manage lower-level calls. - Benchmarks for impact based on actual customer outcomes: ~30% increase in win rates, ~40% shorter ramp times, ~12% reduction in rep turnover, ~2-week average playbook setup time. - Customer data is encrypted at rest with AES-256 and in transit with TLS 1.2/1.3, and Alpharun maintains enterprise controls aligned with SOC 2 Type II, HIPAA, and GDPR. Business Associate Agreements (BAAs) and DPAs are available for eligible customers. ## Core site & product overview - [Marketing homepage](https://www.alpharun.com/): High-level overview of Alpharun’s AI sales coaching and QA platform, including AI Playbook, AI Sales Coaching, AI Voice Agents, regulated verticals (Medicare, healthcare, financial services, mortgages, insurance), performance benchmarks, and deployment timelines. - [Login / App](https://app.alpharun.com/): Entry point to the Alpharun web application for authenticated users (admins, managers, and reps). - [Platform status](https://alpharun.statuspage.io/): Real-time and historical uptime, incident, and maintenance information for the Alpharun platform. ## Security, privacy, and compliance - [Trust & Security Center](https://trust.alpharun.com/): Central location for security posture, compliance attestations (e.g., SOC 2), AI safety information, and answers to common security questionnaire topics. - [Privacy Policy (PDF)](https://assets.alpharun.com/privacy_policy.pdf): Details on what personal and call data Alpharun collects, how it is used, sharing with subprocessors, retention periods, and GDPR/CCPA rights. - [Terms of Service (PDF)](https://assets.alpharun.com/terms_of_service.pdf): Contractual terms governing use of the Alpharun Service, including permitted use, limitations of liability, and dispute terms. - [Data Processing Agreement (PDF)](https://assets.alpharun.com/data_processing_agreement.pdf): Description of Alpharun’s role as a processor, list of approved subprocessors (e.g., AWS, Supabase, OpenAI), and technical and organizational security measures, including the statement that AI models used by the Service do not train on or permanently store customer data. ## Learning more about use cases - [Alpharun Blog](https://www.alpharun.com/blog/): Collection of in-depth articles explaining how Alpharun is used in call centers and sales organizations, including best practices for AI-driven coaching, QA, and voice agents. - [Contact center agent coaching guide](https://www.alpharun.com/blog/contact-center-agent-coaching): Explains how AI-powered coaching (including Alpharun) improves agent performance, compliance, and retention, with examples of sentence-level QA and coaching workflows. - [Sales intelligence tools comparison](https://www.alpharun.com/blog/sales-intelligence-tools): Shows how Alpharun complements sales intelligence platforms by analyzing real conversations to optimize talk tracks and coaching. - [Automated Quality Management (AQM) overview](https://www.alpharun.com/blog/automated-quality-management): Describes how Alpharun’s voice-focused automated QA analyzes every call, scores criteria tied to business outcomes, and surfaces coaching opportunities. - [Additional call center QA & trends posts](https://www.alpharun.com/blog/): Other posts (e.g., on call center industry trends, quality assurance best practices, and AI features in sales software) that provide context on the problems Alpharun solves and the types of teams it is designed for. ## Other pages - [Careers](https://jobs.gem.com/alpharun): Open roles and information about working at Alpharun; useful for understanding team focus areas and culture, but not required to answer product or security questions.