Gong review: Features, pricing & user experiences in 2025

​​Gong is one of the most recognized revenue intelligence platforms in B2B enterprise sales. This Gong review examines its features, real user feedback, and whether it fits your team's needs.

Quick verdict

Gong captures and analyzes sales calls to help teams see what makes deals succeed. Still, its cost and complexity make it a better fit for large enterprise teams than smaller ones.

What is Gong?

Gong is an AI-powered revenue intelligence platform that captures and analyzes customer interactions across calls, emails, and meetings to reveal what drives deals. 

It helps sales and revenue teams see how customers behave, work more efficiently, and make smarter decisions based on data.

The platform supports data-driven decisions and improves visibility across go-to-market activities.

Key features of Gong

• Gong Engage to prioritize and personalize sales engagement
• Gong Forecast for unbiased, AI-powered pipeline and revenue forecasting
• Gong Agents to automate follow-ups, pipeline edits, and forecast corrections
• Gong Enable to develop and scale revenue-winning behaviors using real conversation insights
• Conversation Intelligence to coach reps, track deals, and uncover performance drivers

What real users are saying

We pulled feedback from G2 and Reddit from sales leaders using Gong daily:

Pros

• Smooth onboarding support: Users highlight Gong’s role in helping new employees ramp up quickly through call libraries, detailed account notes, and team recordings.
• Deeper conversation insights: Users say Gong makes it easy to record, transcribe, and analyze interviews with accurate transcription, intuitive search, and helpful analytics to identify patterns and trends.
• Complete sales visibility: Users say Gong’s AI search, heatmaps, and call library make it easy to track pipeline health, coach reps, and manage deals efficiently.
• Automated note-taking and follow-ups: Users say Gong records calls, summarizes key points, and generates action items, making post-call follow-ups effortless.
• Easy call management: Users mention Gong’s simple setup and recording tools that let them focus on calls and share summaries quickly.

Cons

• Steep learning curve: Users say Gong’s depth of data and AI features can overwhelm new users, making onboarding slower.
• Limited customization: Users say Gong’s search filters and analytics favor sales, and setup requires extra admin effort to fit specific workflows.
• Lack of real-time feedback: Users say Gong only provides post-call insights and wish for live feedback during calls.
• Slow processing and minor transcript errors: Users say Gong can take time to generate insights, struggles with fast speech or noise, and has a slightly confusing dashboard for new users.
• High cost and complexity: Users say Gong is expensive and offers more features than many teams actually need.

Our experience with Gong

We explored Gong to see how it supports sales teams. It does a great job recording, transcribing, and analyzing calls, making it easy to spot trends, share insights, and onboard new reps.

The platform can feel complex at first, and most insights come after calls rather than in real time. It’s powerful but takes effort to use effectively.

Given its depth and cost, Gong is best suited for larger teams that can take full advantage of its features.

Is Gong right for you?

Who will love it:

• Enterprise sales teams managing complex, high-value, or multi-stakeholder deals
• Revenue operations teams building data-driven sales processes and forecasting models
• Leaders who want full visibility into deal health, rep activity, and customer sentiment
• Companies with the resources to support setup, training, and ongoing optimization

Who might avoid it:

• Small or mid-sized teams looking for simpler, lower-cost tools
• Organizations focused on real-time coaching and immediate skill development
• Teams that prefer hands-on feedback over data-heavy analytics
• Companies without dedicated sales ops or enablement support to manage adoption

The best Gong alternative: Alpharun

While Gong focuses on B2B enterprise revenue intelligence, Alpharun targets a different market: B2C inside sales operations with 50+ reps running high-volume, repeatable processes.

Alpharun analyzes thousands of your top performers' actual calls to find what drives conversions, then coaches every rep in real time with those exact tactics.

Key features of Alpharun

• Custom playbook intelligence: Analyzes thousands of your top performers' calls to find what your best reps do differently to close deals, then builds those tactics into a custom playbook.
• Real-time sentence-level coaching: Coaches reps during live calls with sentence-level feedback showing exactly what to say next.
• Full QA coverage: Evaluates every call, not samples, giving leaders complete visibility into team performance.
• AI agents for repetitive work: Handles scheduling and after-hours qualification so reps focus on closing.
• Compliance built into scoring: Builds compliance rules and required disclosures into the coaching model for Medicare, insurance, and regulated industries.
• Direct coaching to reps: Sends targeted coaching notes to agents plus weekly performance rollups to managers
• Automatic playbook updates: Keeps playbooks current as products, rules, or customer needs change
• Security and compliance: SOC 2 Type 2 certified with strong data protection and privacy controls

Pricing

Alpharun offers custom pricing based on team size, features, and setup needs.

Why consider Alpharun

Alpharun solves the problem Gong doesn't address for B2C teams: making every rep perform like your top 10%. 

Gong delivers analytics on deal trends. Alpharun studies what your best performers do differently, captures those tactics in a custom playbook, and coaches every rep in real time to replicate them.

You get playbooks built from your actual winners, not generic templates, plus AI agents that clear scheduling and qualification work so reps focus on closing.

Final verdict

Gong and Alpharun serve different sales models. Gong is built for B2B enterprise teams, while Alpharun is designed for B2C high-volume operations.

Gong is best for:

• B2B enterprise teams with complex, multi-stakeholder deals who need complete revenue intelligence and forecasting across long sales cycles.
• Organizations focused on tracking deal progress and pipeline health across extended buying journeys.
• Leaders who rely on trend analysis and data to guide strategy and performance reviews.

Alpharun is best for:

• B2C inside sales teams with 50+ reps running high-volume, repeatable 1-2 call processes who need every rep to perform like their top 10%.
• Teams in Medicare, insurance, home services, and pest control that require compliance-sensitive coaching.
• Managers who need real-time, sentence-level feedback and clear actionable insights during live calls.
• Companies that use structured playbooks to maintain consistent sales execution across high call volumes.

Pick the platform built for your sales motion. Gong serves enterprise teams managing long, complex sales cycles. Alpharun serves B2C teams scaling top performer behaviors across high call volumes.

Find the right fit for your sales team

While this Gong review shows its strengths for B2B enterprise intelligence, Alpharun tackles B2C performance at volume.

Your top performers' actual behaviors become the coaching standard for everyone. Real-time feedback improves skills while AI agents handle scheduling and after-hours leads.

See how Alpharun turns your best calls into everyone's playbook. Book a demo.

FAQ

1. How much does Gong cost?

Gong customizes pricing based on team size, charging a per-user license plus a platform fee. Although it doesn’t publicly list exact figures, enterprise plans often reach six figures annually. The plan includes all major tech stack integrations at no extra cost.

2. Does Gong integrate with CRMs?

Yes, but with a key limitation. Gong can only connect to one CRM at a time. It supports major systems like Salesforce, HubSpot, and Microsoft Dynamics, but companies running multiple CRMs may find this restrictive.

3. Is Gong suitable for small teams?

Gong serves large sales and revenue teams that need full visibility from prospecting to renewals. Smaller teams often skip it because the setup, cost, and complexity don’t match their needs.

4. How long does implementation take?

Gong offers three setup plans:

• Essentials: 30 days with 3 guided sessions
• Standard: 30 days with 5 sessions
• Advanced: 60 days with multiple sessions

Each plan includes setup help, CRM, and system connections, and access to Gong Academy training. To get the best results, teams need to stay active during setup. Unused sessions expire when the setup period ends.

5. Is Gong right for B2C teams?

Gong optimizes its platform for business-to-business teams managing longer, multi-touch sales cycles. B2C or transactional sales teams may find it too complex and expensive for their needs.

For high-volume B2C sales teams, Alpharun offers a better fit. It's purpose-built for teams running 50+ reps through repeatable 1-2 call processes who need every agent performing like their top performers.