If you’re looking at Gong vs. Chorus, then Alpharun should be on your list too. This guide breaks down how all three stack up in features, pricing, and performance.

Overview: Gong vs. Chorus vs. Alpharun

Choose Gong if: You manage B2B revenue teams. What you need is pipeline forecasting and visibility across deals and accounts.

Choose Chorus if: You already use ZoomInfo. Your focus is on B2B sales tracking. Plus, you want conversation data enriched with contact intelligence.

Consider Alpharun if: You lead a B2C inside sales team and need playbooks built from your best reps' actual calls.

How each call center software stacks up

Before you choose a tool, learn what each platform does. Here’s a simple overview:

Gong

Gong tracks customer calls and meetings across your revenue cycle. It uses "Revenue AI" to share insights, improve coaching, and automate tasks. The platform works across 70+ languages and connects with major CRM systems.

Chorus

Chorus specializes in conversation analytics for B2B sales teams. The platform records calls, transcribes conversations, and analyzes sales-method adherence. It integrates with ZoomInfo's B2B database and popular CRM platforms.

Alpharun

Alpharun learns from your best reps' actual calls to build playbooks that work for your business. Every rep gets sentence-level coaching in real time. AI agents take care of repetitive tasks like scheduling and after-hours qualification. This choice works best for B2C firms and call centers in high-volume sales.

Gong vs. Chorus vs. Alpharun: Feature breakdown

Custom playbook creation

Custom playbook creation uses your real sales calls and top reps to build coaching guides that fit your process. It helps your team follow winning habits, ramp faster, and learn what actually works in your business.

• Gong: Offers conversation intelligence insights built from broad user data. Coaching suggestions follow general patterns observed across many teams rather than custom playbooks.

• Chorus: Focuses on sales-method tracking. Coaching aligns with common frameworks and established techniques, with limited ability to tailor playbooks to your own sales process.

• Alpharun: Studies what your best reps say when they handle objections, close deals, and navigate compliance. It pulls those exact phrases and patterns into a playbook built for your business.

Our recommendation

Choose Gong if you want broad insights across many calls. Choose Chorus if your team follows a defined sales procedure. Choose Alpharun if you want playbooks that reflect how your top 10% actually sell.

Real-time coaching quality

Real-time coaching quality shows how well each platform helps reps improve during or right after calls. Strong real-time coaching makes feedback faster, more actionable, and easier for reps to apply on their next conversation.

• Gong: Offers post-call insights and coaching recommendations. Managers receive suggestions for team-wide improvements, but the guidance is less detailed than real-time or moment-by-moment feedback.

• Chorus: Breaks down conversations and scores reps on technique. Reps can see where they followed the right approach and where they missed it. Coaching happens after the call finishes.

• Alpharun: Gives reps sentence-level guidance during live calls. When a rep hits an objection or stalls on a close, the system shows them what your best performers say at that exact moment.

Our recommendation

Choose Gong if post-call summaries and team-wide insights are enough for your workflow. Choose Chorus if you want reps to review their own scores after calls. Choose Alpharun if you need real-time, sentence-level coaching built from your top performers.

Performance visibility

Performance visibility shows how well each platform helps managers see rep activity, deal progress, and coaching needs. Clear visibility makes it easier to spot trends and support reps at the right moments.

• Gong: Offers broad visibility across deals, rep performance, and the full revenue cycle. Includes forecasting and pipeline analytics, though some users note limits in reporting customization.

• Chorus: Tracks conversation metrics like talk-to-listen ratios, question patterns, and method use. Helps managers assess call quality and technique execution.

• Alpharun: Shows how each rep compares to the team, where calls stop converting, and where reps need support. All insights are specific to your sales process. Managers also receive weekly digest reports, and agents get coaching notes directly.

Our recommendation

Choose Gong if pipeline forecasting and deal tracking matter most. Choose Chorus if you want to measure talk-to-listen ratios and conversation patterns. Choose Alpharun if you want to see which reps follow your playbook and which need coaching.

Integration capabilities

Integration capabilities show how well each platform connects with your existing tools. Strong integrations reduce setup time and make it easier for teams to access data in one place.

• Gong: Connects with many sales tools through the Gong Collective. Works well for large tech stacks, though it connects to only one CRM at a time, which can limit teams using multiple systems.

• Chorus: Integrates with popular CRM platforms and standard sales tools. Benefits from ZoomInfo's ecosystem. Suitable for most sales tech environments with typical setups.

• Alpharun: Integrates with Five9, Genesys, and all major call center platforms. Fast integration capability, typically about one week to get started.

Our recommendation

Choose Gong if you need deep integrations across a large tech stack. Choose Chorus if your team uses a standard CRM setup and ZoomInfo. Choose Alpharun if you use Five9, Genesys, or similar platforms and want fast onboarding.

Learning and improvement

Learning and improvement show how well each platform gets smarter over time. The stronger the system, the better it can help teams adapt to market changes and improve coaching.

• Gong: Updates insights as more customer and deal data flows into the platform. Forecasting accuracy improves over time, though the platform evolves its playbooks at a slower pace.

• Chorus: Shows long-term trends in rep behavior. Managers can track improvement, but the system does not update or refine playbooks automatically.

• Alpharun: Continuously learns from your calls to improve playbooks and coaching. As your top performers adapt, the system updates recommendations for the entire team.

Our recommendation

Choose Gong if long-term data patterns and better forecasting matter most. Choose Chorus if you want to track sales technique improvement over time. Choose Alpharun if you want a system that gets smarter every time your best reps close a deal.

What real users say

We gathered feedback from G2, TrustPilot, and direct customer interviews.

Gong

• Pros: Users say Gong helps with onboarding. New hires get a full call library, account notes, and real examples from colleagues. They ramp faster and learn how clients use the product. (G2, November 3, 2025)

• Cons: Users say Gong’s forecasting setup is confusing, the notes section feels clunky and unpolished, and activity tracking shows inconsistencies between phone and desktop usage. (G2, November 7, 2025)

Chorus

• Pros: Users say Chorus removes the need for note-taking. It provides clear summaries with action items after every call. Reps also get helpful insights for improvement. (Reddit, August 14, 2024)

• Cons: Users say recordings and transcripts often lag after calls, and the search feature isn’t always fast or smart enough at finding specific snippets. (G2, February 11, 2022)

Alpharun

• Pros: Customers see higher quota attainment and faster rep ramp time. Managers finally know what top performance looks like and where to focus coaching. AskChapter, a Medicare brokerage with 150 agents, uses Alpharun as its coaching platform.

• Cons: Alpharun focuses on high-volume B2C sales teams. Teams with complex B2B deal cycles or buying committees may find Gong or Chorus a better fit.

Which tool should you choose?

Your ideal platform depends on your team size, sales process, and coaching needs.

Choose Gong if you:

• Manage B2B revenue teams across multiple markets

• Need revenue forecasting and pipeline analytics

• Want visibility across the full revenue cycle

• Can work with single-CRM integration

Choose Chorus if you:

• Focus on sales method adherence

• Need detailed conversation breakdowns

• Prefer post-call coaching over real-time guidance

• Have mid-sized B2B sales teams

Choose Alpharun if you:

• Run a high-volume B2C inside sales team

• Want custom playbooks built from your actual top performers

• Need real-time coaching that scales what your winners do

• Run an inside sales team with 50+ reps in Medicare, insurance, or home services

• Want AI agents to handle repetitive tasks so that reps focus on closing

Our final verdict

When you look at Gong vs. Chorus vs. Alpharun, you see strong tools, but each has limits.

Gong gives you deal analytics. Chorus gives you conversation scoring. Both serve B2B teams.

Alpharun serves high-volume B2C teams in Medicare, health insurance, home and auto insurance, home improvement, and pest control. It finds what your top performers do differently and teaches it to everyone else. 

You get human coaching that scales and AI agents that handle the repetitive work. See your AI playbook with a demo showing real coaching examples from your sales process.