Your brand lives in every customer conversation, but manual quality assurance (QA) misses most of them and catches issues after it’s too late. 

That’s why more teams use quality monitoring software. It reviews every call in real time, spots coaching opportunities, and gives leaders a clear view of where service excels and where it slips.

In this guide, we’ll compare the top platforms, break down how call-center quality monitoring software works, and walk through how to choose the right fit for your contact center.

The 6 best call-center quality monitoring software

The right QA software depends on your team's goals. QA call-center tools and platforms vary widely in features and focus. 

This table helps you compare top options, their best use cases, starting prices, and integrations:

1. Alpharun

Alpharun analyzes your actual calls to identify what drives results, then trains custom AI models on your specific sales process and compliance requirements. The platform doesn't rely on generic coaching about talk ratios or objection handling. 

It learns your business's unique best practices and coaches reps at the sentence level based on exactly what works in your industry.

This approach gives leaders visibility into performance patterns across hundreds of calls and helps teams close gaps faster than manual coaching allows.

Key features of Alpharun

• Custom playbooks trained on your top calls analyzing best performers' conversations and compliance documentation to build AI models specific to your business
  
  

• 100% QA coverage with every call reviewed and scored, eliminating blind spots from sample-based monitoring
  
  

• Sentence-level coaching with feedback tied directly to exact call moments, showing reps precisely what to say and when
  
  

• AI voice agents for routine calls handling after-hours lead qualification, scheduling, and information gathering so human agents focus on complex conversations
  
  

• Enterprise security and compliance with SOC 2 Type 2, HIPAA, and GDPR compliance plus end-to-end encryption
  
  

• Performance dashboards tracking results by rep and team with comparisons against benchmarks
  
  

• Automatic playbook updates that adapt as products, regulations, or customer behavior change

Pros and cons of Alpharun

Alpharun combines full QA coverage with targeted coaching to close performance gaps across teams. Smaller centers may find their enterprise focus more than they need.

Here’s a look at the key advantages and limitations:

Pricing for Alpharun

Alpharun offers enterprise contracts through custom quotes. Pricing depends on team size, feature needs, and overall complexity.

Why Alpharun stands out

Alpharun works for teams that need AI models trained on their actual sales process, not generic industry templates. Teams in heavily regulated sectors like healthcare, financial services, and insurance use it to maintain compliance while closing performance gaps across hundreds of reps.

The platform analyzes every call, identifies patterns only visible at scale, and coaches agents with examples from real conversations. 

Smaller teams or those wanting basic call recording may prefer lighter tools, but organizations handling complex, regulated sales benefit from coaching that understands their specific business.

2. Observe.AI

Observe.AI automates routine calls and monitors compliance. Healthcare and finance teams get the most value here.

The platform frees agents to tackle complex problems instead of repetitive work. However, the pricing structure is murky, and the best features live in premium tiers. Check what integrations you need and what they'll actually cost before you commit.

Key feature of Observe.AI

• Voice-first AI agents that handle routine calls and free humans for complex conversations
  
  

• ChatAI agents for lead generation, customer support, and quick handoff
  
  

• AI Copilots that provide real-time guidance and automated workflows for human agents
  
  

• Conversation Intelligence with Auto Quality Assurance (QA) and monitoring of 100% of calls
  
  

Pros and cons for Observe.AI

Observe.AI helps teams scale support and stay compliant. But it also comes with trade-offs that leaders need to weigh carefully.

Pricing for Observe.AI

Observe.AI provides custom quotes based on team size.

When to choose Observe.AI

Observe.AI reduces call volume and supports agents in handling complex work, but pricing is unclear, and better features sit in higher tiers. Check integration needs and costs before signing.

3. Balto

Balto is a real-time contact center guidance platform that listens to calls as they happen. It gives agents on-screen prompts, reminders, and tips to handle objections.

The platform keeps agents on script and compliant during calls. Leaders monitor performance live and step in when important conversations need help.

Key features of Balto

• Objection-handling tips tailored to customer responses
  
  

• Coaching dashboards that track adherence and performance
  
  

• Smart checklist of talking points and dynamic prompts
  
  

• Notifications that discourage bad habits in real time
  
  

• Live manager alerts for critical calls

Pros and cons of Balto

Balto delivers strong real-time support but is less detailed when it comes to post-call analysis.

Pricing for Balto

Balto uses custom pricing based on the number of agent seats and the length of your contract. Before signing, the team reviews the expected return on investment (ROI) with you.

Where Balto delivers value

Balto is a good fit for contact centers that need real-time nudges to keep agents on track and compliant. It saves calls before losing them and supports agents in the moment.

Balto offers minimal post-call development tools. It excels at real-time guidance for centers where call volume matters.

4. Cresta

Cresta calls itself "human-centric AI." It automates routine tasks, guides agents during live calls, and extracts insights from every conversation.

Large enterprises in travel, retail, and financial services use the platform. Analysts rank it as a leader in conversation intelligence.

Key features of Cresta

• AI Agent for voice and chat that automates common customer requests across channels

• Agent Assist for real-time prompts, behavioral guidance, and AI-generated summaries

• Knowledge Assist that connects agents to content and improves typing efficiency

• Conversation Intelligence to surface insights, manage quality, and coach teams at scale

• Broad integrations with Salesforce, Genesys, NICE, Twilio, Amazon Connect, and more

Pros and cons of Cresta

Cresta focuses on real-time support and omnichannel automation. However, adoption comes with trade-offs that teams must consider.

Pricing for Cresta

Pricing is custom and depends on enterprise contracts. It scales with the number of agents, channels, and product modules in use.

When Cresta is the right fit for scaling teams

Cresta serves enterprises wanting both automation and live agent assistance. Agents work faster while leaders see what drives performance across all channels.

For large, complex contact centers, its breadth is a strength. Smaller or less structured teams may find the enterprise scale and pricing more than they require.

5. Gong

Gong is an AI platform that helps Go-to-Market (GTM) teams work smarter and grow faster. It tracks customer calls and meetings, studies the data, and uses “Revenue AI” to share insights, improve coaching, automate tasks, and make forecasts more accurate.

Key features of Gong

• Gong Engage to prioritize and personalize sales engagement

• Gong Forecast for unbiased, AI-powered pipeline and revenue forecasting

• Gong Agents to automate follow-ups, pipeline edits, and forecast corrections

• Gong Data Engine to unify customer data and simplify management

• Conversation Intelligence to coach reps, track deals, and uncover performance drivers

Pros and cons of Gong

Gong gives revenue teams deep visibility and strong forecasting. Still, it has its limits on CRM connections and reporting options.

Price for Gong

Gong customizes pricing by team size with per-user licensing and a platform fee. The platform includes tech stack integrations without additional charges.

When Gong fits best

Gong works for GTM teams needing revenue cycle visibility from prospecting through renewals. It delivers confident forecasting, real conversation coaching, and workflow automation.

Large revenue teams gain from this scope. Smaller or niche groups may face unnecessary cost and complexity.

6. CallMiner

CallMiner analyzes customer interactions to uncover patterns in conversation data. It tracks sentiment, flags recurring issues, and identifies trends in how customers respond. Teams with dedicated analysts or business intelligence functions use it for deep analytics.

Key features of CallMiner:

• Advanced conversation intelligence with AI and NLP to detect sentiment, emotion, and behaviors

• Root cause and trend analysis identifying performance gaps and improvement opportunities

• Keyword and phrase spotting for real-time issue detection

• Call monitoring and recording with AI-driven flagging

Pros and cons of CallMiner

CallMiner delivers deep analytics for insight-focused teams, but lacks tools to turn findings into performance improvement.

Price for CallMiner

CallMiner provides custom pricing through direct quotes only.

When CallMiner fits best

CallMiner works for large contact centers with dedicated analyst teams focused on understanding customer experience trends and the "why" behind performance gaps. 

Organizations wanting coaching workflows that directly improve agent performance should look at platforms built for frontline enablement.

How we tested these call center quality monitoring tools

QA software makes big promises, but the real question is: Does it deliver for your team? Here’s how we tested these call center quality monitoring software:

• We looked at coverage, because a few random calls don’t give the full picture. The best tools review every interaction and highlight patterns managers can act on.

• We look for coaching depth, since monitoring is only useful if it improves performance. Strong platforms give reps feedback they can use, often tied to specific lines in the conversation.

• We considered ease of use, because a tool only works if people adopt it. We asked how quickly managers and reps could start and see results.

Our testing process

We combined product analysis with feedback from real users. Then we reviewed G2 and Capterra comments from 2025 to see how these call-center quality assurance software tools work in real life.

We also studied each vendor’s website to spot gaps or missing features. These insights showed us what works in practice and helped us filter out the rest.

Which call center quality monitoring software should you choose?

Choose the call center quality monitoring software that best fits the scale of your company, your sector, and your goals. What works best for one contact center may not work for another.

Choose Alpharun if you:

• Run large sales teams in regulated industries like insurance, mortgages, or healthcare where compliance isn't optional

• Require enterprise-grade security with SOC 2 Type 2 and HIPAA compliance built in, not bolted on

• Want to reduce ramp times and close performance gaps across hundreds of reps by codifying what your best performers actually do, then scaling it across the team

• Need 100% QA coverage paired with coaching that ties back to exact call moments

• Want every call reviewed with coaching that shows reps the exact moments and phrases top performers use to succeed

• Use AI voice agents to automate after-hours lead qualification, scheduling, and routine information gathering

Choose Observe.AI if you:

• Want voice-first AI agents that deliver natural, human-like customer conversations
  
  
  

• Need to automate routine calls so agents can focus on complex interactions

Choose Balto if you:

• Run a B2C contact center where real-time prompts can save at-risk calls

• Care most about keeping agents on script and compliant during live conversations

Choose Cresta if you:

• Operate a large, complex contact center and want real-time augmentation plus automation

• Value wide integrations and omnichannel coverage

Choose Gong if you:

• Manage GTM or RevOps teams requiring forecasting, pipeline tracking, and rep coaching

• Care more about deal intelligence than call center QA

Choose CallMiner if you:

• Have dedicated analyst teams focused on customer experience trends and root cause analysis across large call volumes
  
  
  

• Prioritize analytics over coaching and can integrate separate performance improvement tools

Avoid these tools if you:

• Run a very small contact center where enterprise pricing outweighs the benefits

• Only need basic call recording and reporting, not coaching or performance management

• Want a quick setup, but aren’t ready to invest time in integrations and adoption

What we learned about call-center quality monitoring software

Call-center quality tools solve different problems. Some focus on compliance. Others highlight real-time guidance or sales forecasting. The right choice depends on your team’s size and priorities.

Alpharun is a practical choice for call centers because:

• It analyzes every call and identifies what separates your best reps from the rest. 

• The tool transforms those insights into playbooks.

• Alpharun connects feedback to exact conversation timestamps for clear examples.

• Your team gets coaching they can actually use.

For larger teams, this approach builds consistency and closes the gaps left by manual QA. Smaller centers may prefer lighter tools. But when scale and accuracy matter, platforms like Alpharun provide the structure leaders need to manage performance with confidence.

Stop guessing what happens on calls and start reviewing every conversation with Alpharun. Schedule a demo today.