JustCall pricing ranges from $39 to $109 per user monthly, with custom pricing for enterprise teams. This guide breaks down each plan so you can pick the right one for your team.

What is JustCall?

JustCall is a cloud-based phone system built for sales and support teams. It connects calls, SMS, and AI features with your CRM.

The platform offers power dialers, call routing, and AI coaching tools. Teams use it to make outbound calls, send bulk SMS campaigns, and track rep performance.

JustCall integrates with over 100 CRMs, including Salesforce, HubSpot, and Pipedrive.

JustCall pricing plans: At a glance

All plans require a minimum of 2 licenses. Business requires 10 licenses minimum.

JustCall pricing plans breakdown

We looked at each pricing plan to see what you actually get. Here's what we found:

Team: $39/user/month

Team is the entry-level business phone system with CRM connections. Minimum 2 licenses required.

Credits included:

• Unlimited outbound calling

• Unlimited inbound calling

• Unlimited AI transcription

• 500 SMS segments

Features you get:

• Local numbers in 70+ countries

• SMS and messaging tools

• 100+ integrations with CRMs and other tools

• IVR and call menu builder

• Analytics and reporting for team performance

• API access and workflow automation

Best for: Smaller sales teams that want calling and SMS with CRM sync.

Team plan: Pros and cons

Pro: $69/user/month

Pro brings workflow automation and dialer tools to the table. Minimum 2 licenses required.

Credits included:

• Unlimited outbound calling

• Unlimited inbound calling

• Unlimited AI transcription

• 1,000 SMS segments

Everything in Team, plus:

• Power dialer for faster outreach

• Bulk SMS campaigns

• Queue callback to reduce missed leads

• Smart call routing

• Salesforce CTI connection

• Advanced user roles and permissions

• Better analytics and reporting

• Higher API limits

Best for: Sales teams running outbound campaigns that need dialing tools.

Pro plan: Pros and cons

Pro Plus: $109/user/month

Pro Plus brings AI coaching and performance tracking into the mix. Minimum 2 licenses required.

Credits included:

• Unlimited outbound calling

• Unlimited inbound calling

• Unlimited AI transcription

• 1,000 SMS segments

Everything in Pro, plus:

• AI Review Assist

• AI notetaker across channels

• SMS Co-pilot

• Coaching comments for managers

• Real-time agent assist

• Script compliance powered by AI

• AI call scoring

• Topic tracking (custom and standard)

• Sentiment analysis

Best for: Sales teams that want AI-powered coaching and performance insights.

Pro Plus plan: Pros and cons

Business: Custom pricing

Business delivers enterprise security and compliance. Minimum 10 licenses required.

Everything in Pro Plus, plus:

• Unlimited calling and SMS

• Single sign-on (SSO)

• Enterprise-level SLA

• HIPAA and GDPR compliance

• Custom onboarding support

• Dedicated phone support

• Maximum API rate limits

Best for: Large teams in regulated industries that need compliance and priority support.

Business plan: Pros and cons

JustCall AI Voice Agent: Add-on pricing

JustCall sells AI Voice Agent separately. You can add it to any plan.

Which JustCall plan should you choose?

Pick your plan based on team size, call volume, and feature needs.

Go with Team if you:

• Have a small sales team with simple calling needs

• Want CRM connections without complex setup

• Can work within 500 SMS segments monthly

• Don't need power dialing or bulk SMS yet

Go with Pro if you:

• Run outbound campaigns and want a power dialer

• Need bulk SMS to reach more leads

• Want Salesforce CTI built in

• Can hold off on AI coaching for now

Go with Pro Plus if you:

• Want real-time help for reps during calls

• Need AI scoring and sentiment tracking

• Care about script compliance across your team

• Don't need enterprise-level compliance yet

Go with Business if you:

• Work in regulated industries like Medicare or insurance

• Must meet HIPAA or GDPR requirements

• Want unlimited SMS and priority support

• Have 10 or more users

Is JustCall worth the cost?

JustCall gives solid value if you use its calling and SMS features. The starting price is reasonable, but costs rise quickly when you add AI tools.

JustCall makes sense if you:

• Want a phone system that plugs into your CRM fast

• Run outbound campaigns with power dialing

• Need AI coaching at a mid-tier price

• Do business in multiple countries and need local numbers

Add a coaching layer like Alpharun if you:

• Want playbooks built from your best reps' actual calls

• Need coaching that learns from what drives conversions on your team

• Run a high-volume B2C operation with 50+ reps

• Need AI agents that handle scheduling and after-hours leads

The gap Alpharun fills: JustCall offers AI coaching based on scripts you provide. Alpharun analyzes your top performers' real calls to find what makes them successful, then coaches every rep to match.

JustCall alternatives & pricing comparison

*Please note that prices can change at any time, so check the official website of each company for the latest updates.

How JustCall and Alpharun work together

JustCall and Alpharun solve different problems, which makes them a strong pairing for high-volume sales teams.

JustCall handles the infrastructure: It runs your inbound and outbound calls, SMS, dialers, IVR, routing, call recording, and CRM integrations. It's the system that manages how calls happen.

Alpharun handles the intelligence: It pulls recordings and transcripts from your call system, analyzes what your top performers do differently, builds custom playbooks from real winning behaviors, and coaches every rep to match.

Why teams use both

JustCall's AI features work from scripts you upload. Alpharun learns from your actual calls to find what drives conversions on your team.

JustCall gives you:

• Cloud phone system with local numbers

• Power dialers and bulk SMS for outbound campaigns

• Call recording and CRM sync

• Basic AI coaching based on scripts you create

Alpharun adds:

• Custom playbook intelligence: Learns from thousands of your calls to uncover what top closers do differently, then turns those behaviors into a playbook the whole team can follow.

• Live call coaching: Gives reps sentence-level feedback during real conversations, not after.

• Full QA coverage: Scores every call, not just samples. Leaders see exactly where reps win or struggle.

• Compliance built in: Bakes disclosures, scripts, and rules into the scoring model for Medicare, insurance, and home services.

• AI agents: Take scheduling and after-hours leads off your reps' plates so they focus on selling.

The setup

JustCall runs your calls while Alpharun connects to that call data and turns it into coaching intelligence. Reps keep dialing through JustCall and receive Alpharun's coaching between calls and during live conversations. High-volume B2C teams in Medicare, insurance, and home services use this combination to scale what their best reps do across every seat.

Our bottom line on JustCall pricing

JustCall provides a reliable phone system with calling, SMS, and AI features at fair prices. Team at $39/user covers the basics. Pro Plus at $109/user adds real AI coaching value.

The catch: JustCall's coaching relies on scripts you upload. It doesn't learn from your top performers' actual conversations. 

High-volume sales teams that want every rep performing like their best may need a coaching layer built for that goal.

From phone system to performance engine

JustCall handles calls and SMS well. But it won't show you why your top 10% close 3X more deals than everyone else or how to make the rest of your team sell like them.

Alpharun layers onto JustCall to dig into your top performers' actual calls. It finds the exact words, timing, and responses that drive results. Then it coaches every rep to copy those behaviors during live conversations.

Your phone system connects calls. Alpharun turns those calls into revenue. Book a demo with Alpharun.