Since Cresta doesn’t share pricing upfront, most teams face a long quote process before seeing costs. This article breaks down what to expect from their quote process, who gets the most ROI, and how Alpharun compares.

What "custom pricing" means

Cresta doesn't publish pricing because costs depend entirely on your specific situation.

Pricing factors include:

• Number of active agents using the platform

• Voice channels, chat channels, or both

• Add-on modules you select

• Integration complexity with your tech stack

• Contract length (annual vs. multi-year deals)

Based on industry reports, customers often started with five or six-figure deals to test Cresta in a business unit before expanding. For a 100-agent operation, budget $150,000-$300,000 annually.

Cresta targets larger organizations, focusing on mid-size and enterprise teams or agents handling high call volumes.

Cresta pricing breakdown by product

Agent Assist

Agent Assist provides AI-powered guidance during live customer conversations.

What's included:

• Knowledge Assist

• AI Summaries

• Behavioral Guidance

• Typing Efficiency

Best for: Contact centers struggling with inconsistent agent performance and long training cycles.

Pros: One customer saw real-time coaching improve productivity with middle performers. Reps got instant feedback without waiting for manager reviews.

Cons: For smaller teams, the cost of licensing and training can outweigh short-term gains, with ROI only appearing at a larger scale or after major process changes.

Conversation Intelligence

Conversation Intelligence analyzes 100% of calls to surface coaching opportunities and performance patterns.

What's included:

• Insights

• Coach

• Quality Management

• AI Analyst

Best for: Sales leaders who need data to understand what drives conversions and can’t scale coaching on their own.

Pros: Managers identify performance gaps without listening to every call. The platform pinpoints specific moments where reps miss opportunities.

Cons: Requires consistent data quality and manager engagement to turn insights into lasting performance improvement.

AI Agent

Cresta's AI Agent handles full customer conversations across voice and digital channels.

What's included:

• Natural conversation flows that sound human

• Multi-channel support (phone, chat, email)

• Secure actions across your tech stack

• Custom guardrails preventing hallucinations

Best for: High-volume, repetitive inquiries that don't need human judgment. Order status checks, appointment scheduling, and frequently asked questions responses.

Pros: Cresta helped customers achieve return on investment (ROI) faster than expected, delivering measurable value ahead of projections.

Cons: Initial setup takes weeks to train on your use cases. Complex problem resolution still needs human agents.

Which Cresta product should you choose?

Choose Agent Assist if you:

• Have a growing team handling similar calls or chat types.

• Struggle with inconsistent performance or missed opportunities across teams.

• Want to speed up training and onboarding for new hires.

• Need real-time compliance monitoring and in-call guidance.

Choose Conversation Intelligence if you:

• Manage many teams or locations and need a unified view of performance.

• Can’t identify why top reps succeed or others struggle.

• Spend too much time reviewing call recordings.

• Need data-backed insights to guide coaching and improve outcomes.

Choose AI Agent if you:

• Handle high volumes of repetitive inquiries across voice or digital channels.

• Want to reduce headcount or reassign agents to more complex work.

• Can define structured conversation flows and escalation paths.

• Have budget and resources for a multi-month implementation and optimization phase

Most enterprise buyers: Start with Agent Assist plus Conversation Intelligence. Then add AI Agent after proving ROI on human performance.

Is Cresta worth the cost?

One customer decreased training time and improved revenue by 20% after launching Cresta. That's a measurable result.

Cresta is worth it if you:

• Operate a contact center and struggle with performance consistency across agents.

• Have executives demanding cost reductions without sacrificing customer experience.

• Spend hours each week reviewing calls and recordings.

• Can measure and attribute revenue to specific agent behaviors.

Skip Cresta if you:

• Run a small team where you can coach each agent directly.

• Don't have clean customer relationship management (CRM) data or reliable conversation recordings.

• Need immediate results, but implementation typically takes several weeks.

• Can't commit to a six-figure annual contract.

Budget check: If your contact center spends a lot on staff, even small performance improvements with Cresta can bring a strong return. For very small teams, the return may be less pronounced.

The hidden cost is opportunity cost. While you're in a 2-3 month sales cycle with Cresta, your competitors are already coaching their teams with faster alternatives.

Cresta alternatives & pricing comparison

Alpharun vs. Cresta: Which should you choose?

Alpharun creates playbooks from your top performers' actual calls, not generic frameworks. It combines coaching with AI that clears repetitive tasks like scheduling and qualification off your reps' plates. 

Cresta optimizes broader contact center operations across both support and sales.

Alpharun is better for:

• Inside sales teams focused on conversions rather than customer support

• B2C companies with short (1–2 call) sales cycles

• Teams in regulated industries like Medicare brokerages, insurance sales, and home services, where compliance and repeatable processes are critical

• Teams needing custom playbooks built from actual winning calls

• Operations teams that want faster implementation

• Organizations using or integrating with Five9 or Genesys infrastructure

Cresta is better for:

• Large enterprise contact centers handling both sales and support interactions

• Organizations needing voice AI agents to automate routine inquiries

• Companies requiring enterprise-grade security, compliance, and scalability

• Businesses prioritizing an established, proven vendor for large-scale deployments

Use both if: You run a large operation where Cresta handles customer support and Alpharun coaches your dedicated sales floor. The tools serve different use cases.

Our bottom line on Cresta’s pricing

Cresta helps large contact centers handle big teams and heavy call volumes. It delivers the most value for operations focused on efficiency and performance.

Cresta uses custom pricing, so it’s hard to know if you’re getting a fair deal. Compare quotes from vendors like Cresta, Gong, and Alpharun to get transparent and competitive pricing.

Alpharun is great for sales teams that want to get started quickly. It focuses on coaching that helps boost revenue.

Cresta works better for contact centers that handle many types of calls, like sales, customer support, and keeping customers around. It offers more features for the long run.

Before signing, request a pilot program with measurable ROI metrics tied to renewal. If a vendor won’t commit to results, keep looking.

Scale winning behaviors across your team

If you want sales coaching built from your actual winning calls plus AI that handles scheduling and qualification, choose Alpharun. 

You get the best of both worlds, human teams performing at their peak with data-driven coaching, while AI clears the busywork.

Key features of Alpharun:

• Custom playbook creation: Studies your top reps’ calls to find what drives sales and helps the rest of the team use those winning behaviors.

• Real-time coaching: Sends personalized coaching notes directly to reps between calls, reducing manager workload while keeping everyone aligned to the playbook.

• AI automation: Clears repetitive tasks like scheduling meetings and after-hours qualification so your team focuses on selling.

• Automated quality assurance and scoring: Uses AI to review, score, and suggest coaching instead of manual call checks.

• Performance dashboard: Shows how each rep and team perform and where deals get stuck.

Start by comparing performance insights, implementation speed, and ROI timelines side by side.

Explore what Alpharun can do for your team. Book a personalized walkthrough.