Gong pricing depends on team size, features, and platform fees. This guide explains what to expect, which teams get the best ROI, and how Alpharun compares for high-volume B2C sales teams.

What "per-user pricing" means

Gong charges based on how many people use the platform. You'll also pay a platform fee that scales with team size.

Gong’s pricing depends on:

• How big your team is

• How many user licenses you need

• A platform fee tied to total users

• Your existing tech stack, which Gong notes integrates for free

• Which areas you want help with (Coaching, Forecasting, Deal Management, etc.)

Gong targets mid-market and enterprise B2B sales organizations. The platform works best for teams managing complex deals across multiple touchpoints. 

This pricing model can become expensive compared to tools built for call center coaching, especially for high-volume B2C call centers with large agent counts and tight margins.

Gong pricing breakdown by application

Gong Engage

Gong Engage manages your sales outreach across calls, emails, and meetings.

What’s included in Gong Engage:

• AI Composer: Writes personal emails using real call and meeting context. Helps increase replies and follow-ups.

• Flows: Builds repeatable outreach sequences based on your sales playbooks. Automates steps that keep deals moving.

• AI Tasker: Surfaces important next steps so reps never miss a follow-up tied to real buyer signals.

• Dialer: Makes, records, and logs calls from desktop or mobile, with data synced to CRM.

• Gong Anywhere: Brings Engage tools into your inbox and CRM so reps can work faster without switching tabs.

• Analytics: Shows what outreach works across calls, emails, and flows so managers can coach with context.

Best for: B2B outbound teams that want consistent outreach across channels.

Pros and cons of Gong Engage

• Pro: Users say the AI helps them quickly find past conversations, emails, and contacts, and the call recordings and transcripts are solid. (Reddit, April 1, 2025)

• Con: Users say the tool is missing key features, has major bugs, and makes outbound work difficult due to weak integrations. (Reddit, March 21, 2025) Also, it’s not ideal for B2C call centers. Engage focuses on emails and sequences, not live phone coaching or call QA.

Gong Forecast

Gong Forecast gives you a predictable pipeline and reliable sales forecasting by using real customer data instead of incomplete CRM fields.

What's included in Gong Forecast:

• AI revenue predictor: Predict deal and revenue outcomes with high accuracy using 300+ customer signals.

• AI Deal Reviewer: Surface the most important deals and guide reps on what to do next.

• Revenue Analytics: Get real-time, interactive insights that reveal risks and show where deals slow down.

• Metrics and Target Management: Use consistent KPIs and dashboards to keep every team aligned.

• AI Deal Monitor: Catch pipeline risks early with alerts on buyer intent and slipping deals.

Best for: B2B sales leaders who want precise forecasts and full visibility across deals, pipeline, and execution.

Pros and cons of Gong Forecast

• Pro: Users say Gong delivers more accurate forecasts by pulling from CRM, call, email, and historical data instead of relying on rep guesses. (UserEvidence, September 20, 2024)

• Con: Users say Gong’s cross-account insights feel limited and require too much manual digging to spot trends or scale coaching across the team. (G2, August 27, 2025)

Gong Enable

Gong Enable uses real sales conversations to help teams train better. It shows which behaviors lead to more wins and helps you spread those habits across the whole revenue team.

What's included in Gong Enable:

• Initiative tracking: See if reps follow your talk tracks and methods, and measure how behavior change affects results.

• Coaching inbox: Keep all coaching tasks and feedback in one place so managers can guide reps without extra work.

• AI Call Reviewer: Score calls automatically to save review time and keep evaluations consistent and fair.

• Coaching metrics: See how often managers coach and the impact of their efforts to support continuous improvement.

• Team insights: Spot team-wide trends or drill into individual patterns to find the skills that need attention.

• Market insights: See customer trends and how they affect your deals so teams can adjust faster.

Best for: B2B teams that want to improve coaching and performance using real customer conversations. This includes sales managers, CS leaders, RevOps, and marketing.

Pros and cons of Gong Enable

• Pro: Users say Gong helps teams understand what customers really need by analyzing interactions, revealing trends, sharpening messaging, and helping them win more deals. (G2, October 17, 2025)

• Con: Users say Gong’s high price can be difficult for teams to justify internally. (G2, August 27, 2025) Plus, Enable's coaching still requires managers to review calls for B2C call centers. It doesn't coach reps live during the call itself.

Which Gong application should you choose?

Choose Gong Engage if you:

• Run B2B outbound teams that rely on calls, emails, and sequences

• Want AI help writing messages and planning follow-ups

• Need consistent outreach across channels without switching tools

Choose Gong Forecast if you:

• Need accurate forecasts built from real customer signals

• Want full visibility into deals, pipeline health, and risks

• Prefer data-driven predictions instead of rep-entered fields

Choose Gong Enable if you:

• Want to improve coaching using real call and meeting data

• Need automatic call scoring and clear coaching tasks

• Want to spot skill gaps across teams and track behavior change

Most enterprise B2B buyers: Start with Forecast plus Enable to understand what drives revenue. Add Engage after you've identified winning behaviors worth automating.

If you run a B2C call center: Gong likely isn't right for you. Look for tools made for high-volume phone sales with live coaching and automated QA.

Is Gong worth the cost?

Many teams see strong returns with Gong. Win rates rose by 14%, ramp times improved by 50%, and customer value increased by 15% for others. However, results depend on your team type. B2C call centers often find the cost is hard to justify.

Gong is worth it if you:

• Manage B2B sales teams where deal complexity makes coaching difficult

• Have executives demanding revenue growth without adding headcount

• Spend hours reviewing calls to understand why deals close or stall

• Can tie specific conversation patterns to revenue outcomes

• Have a RevOps or enablement team to act on insights

Skip Gong if you:

• Run a high-volume B2C call center where voice is the primary channel

• Need automated QA across 100% of calls without manual review

• Want real-time coaching during calls, not just post-call dashboards

• Prefer fast setup without multi-month RevOps-heavy deployments

• Have lean operations without dedicated enablement staff

Budget check: If you're already spending heavily on sales headcount, even small win rate improvements deliver strong ROI. For very small teams, the return takes longer to materialize.

The hidden cost is time. While you're in a 2–3 month buying cycle with Gong, your competitors are already improving their teams with faster alternatives.

Bottom line for B2C teams: Gong was built for B2B deal rooms, not high-volume phone sales. Its pricing, setup time, and post-call coaching model don't fit call centers with tight margins and hundreds of reps.

Gong alternatives & pricing comparison

These Gong alternatives offer different strengths in call center coaching, QA, and real-time guidance for high-volume sales teams.

Alpharun vs. Gong: Which should you choose?

Alpharun’s edge is that it helps B2C call centers coach reps and score calls at scale. It gives real-time, sentence-level guidance with automated QA and performance ranking.

‍

Alpharun is better for:

• B2C inside sales teams with 50+ reps in Medicare, insurance, home services, or similar industries

• Teams that want playbooks built from their own top performers' calls

• Managers who want sentence-level coaching that shows exactly what to say during live calls

• Call centers that need automated QA across 100% of calls without manual review

• Organizations that need fast setup without multi-month RevOps deployments

• Companies that need HIPAA, SOC 2, and GDPR compliant tools

Gong is better for:

• B2B revenue teams managing complex deals with multiple stakeholders

• Leaders who need forecasting tools and complete pipeline visibility

• Companies that want outreach automation across phone, email, and CRM

• Organizations with dedicated RevOps or enablement teams

• Teams that need market insights and broad conversation intelligence

Use both if: You want Gong for B2B analytics, forecasting, and outreach, and Alpharun for B2C coaching and playbooks that improve rep performance on live calls.

Our bottom line on Gong pricing

Gong gives B2B sales teams clear visibility into deals and forecasts. It works best when you have an enablement team to act on the insights.

Pricing is per user with extra fees, so full costs often appear late in the sales process. Compare quotes from Gong, Alpharun, and others to see the real price range.

For B2C inside sales teams, Alpharun is the better choice. See your AI playbook with a demo showing real coaching examples from your sales process. Book a quick walkthrough and explore how Alpharun can help your team.

‍