JustCall is one of the most popular cloud phone systems for high-volume sales teams. This JustCall review examines its AI features, real costs, and how it compares to alternatives.

Quick verdict

JustCall combines calling and SMS into one platform with solid AI features. It works well for teams that need outbound communication tools and CRM integration. Call quality issues and pricing complexity are the main drawbacks.

What is JustCall?

JustCall is a cloud-based phone system built around voice calls and SMS. It helps sales teams manage outbound communication with features like dialers, call routing, and CRM integrations.

Key features of JustCall

• Multi-channel communication: Handle voice and SMS/MMS in one workspace.

• Sales dialers: Auto, predictive, and power dialers help reps connect with more prospects faster.

• AI Voice Agent: Answers inbound calls 24/7. Qualifies leads, books meetings, and routes calls to human agents when needed.

• AI coaching and scoring: Provides agent assist, sentiment analysis, and automated call scoring for performance tracking.

• Call management: Includes IVR menus, call routing, recording, live monitoring, and whisper/barge features for managers.

• SMS automation: Build SMS workflows, bots, and bulk messaging campaigns.

• Global coverage: Phone numbers available in 70+ countries.

JustCall AI communication suite overview

JustCall AI communication suite pricing plan

We reviewed each plan to see what you get at every price point. Here's the breakdown:

Team: $39/user/month

Business phone system with CRM integrations. Minimum 2 licenses.

Included credits:

• Unlimited outbound minutes

• Unlimited inbound minutes

• Unlimited AI transcription minutes

• 500 SMS segments

Features included:

• Local number in 70+ countries

• Messaging suite

• 100+ CRM and data integrations

• IVR and call menus setup

• Team performance analytics and reporting

• API access and workflows

Best for: Sales teams that need basic calling and SMS with CRM integration.

Pros and cons of JustCall Team plan

Pro: $69/user/month

Scale business communication with powerful workflow automations. Minimum 2 licenses.

Included credits:

• Unlimited outbound minutes

• Unlimited inbound minutes

• Unlimited AI transcription minutes

• 1,000 SMS segments

Everything in Team, plus:

• Power dialer

• Bulk SMS campaigns

• Queue callback

• Intelligent call routing

• Salesforce CTI integration

• Advanced roles and permissions

• Advanced analytics and reporting

• Higher API limits for scale

Best for: Sales teams running outbound campaigns that need dialer features.

Pro Plus: $109/user/month

Scale your operations and team with AI coaching and tracking. Minimum 2 licenses.

Included credits:

• Unlimited outbound minutes

• Unlimited inbound minutes

• Unlimited AI transcription minutes

• 1,000 SMS segments

Everything in Pro, plus:

• AI Review Assist

• Multi-channel AI notetaker

• SMS Co-pilot

• Coaching comments

• Real-time agent assist

• AI-powered script compliance

• AI call scoring

• Custom and standard topics

• Sentiment analysis

Best for: Sales teams that want AI coaching and performance tracking.

Business: Custom pricing

For enterprise-grade security, compliance, and flexibility. Minimum 10 licenses.

Everything in Pro Plus, plus:

• Unlimited calling and SMS

• Single sign-on

• Enterprise-grade SLA

• Enterprise-grade compliance (HIPAA, GDPR, etc.)

• Personalized onboarding

• Real-time agent assist

• AI-powered script compliance

• Dedicated phone support line

• Maximum API rate limits

Best for: Enterprise teams in regulated industries needing compliance and dedicated support.

AI Voice Agent: Add-on pricing

JustCall offers AI Voice Agent as a separate add-on for any plan. 

• Pay As You Go: $0.99/minute (supports 14 languages, great for quick trials)

• Agent Lite: $99/month (100 minutes included, AI actions, 1 knowledge base, CRM logging)

• Agent Max: $249/month (300 minutes included, voice cloning, 5 knowledge bases, outbound calling in beta)

JustCall reviews from real users

We pulled JustCall reviews from G2 to understand what teams experience daily.

JustCall review: Pros

• Easy setup and flexible calling: Users like that JustCall is simple to start, lets them make free calls from any device, and keeps all their messages and calls in one easy platform.

• Easy communication and records: Users say JustCall helps them stay in touch with customers through calls and texts, and they like that the platform stores all call history in the cloud for easy access anytime.

• Reliable support: Users appreciate that JustCall’s team stays with them until they solve every issue, which helps them feel supported and never alone.

• Smart CRM integration: Users like that JustCall connects easily with their CRM, offers helpful setup videos, and uses AI to transcribe and summarize calls, making customer management faster and easier.

JustCall review: Cons

• Call quality issues: Users note that calls can drop or weaken when the internet connection is unstable, especially while traveling, but they still find the software strong in support and meetings.

• Slow setup and bugs: Users say the API setup and full integration take a long time, and the new software still has some glitches and bugs that need improvement.

• Mobile glitches and complex setup: Users say the mobile app sometimes lags with syncing, and advanced settings like call flows or AI workflows can be hard to set up without clearer guides.

• Inconsistent pricing: Users note that JustCall’s pricing and plans change often, which can be confusing.

Our experience with JustCall

We explored JustCall to see how it handles sales communication. It does a solid job combining calls and SMS in one place, making it easy to reach prospects across channels without switching apps.

The platform is simple to set up, and the sales dialer speeds up outbound workflows. Call quality can be inconsistent based on common feedback, with dropped connections reported during peak hours.

Given its pricing and feature set, JustCall works well for teams that need multi-channel communication with CRM integration. High-volume sales teams with 50+ reps may find the call quality issues and coaching limitations a bigger concern.

Is JustCall right for you?

Who will love it:

• Teams that need a phone system with calling and SMS in one platform

• Teams already using HubSpot, Salesforce, or Pipedrive who want easy CRM integration

• Companies wanting AI voice agents for after-hours coverage

• Outbound teams that need sales dialers

Who might look for JustCall alternatives:

• High-volume sales teams needing stable inbound handling (users report call quality issues during peak hours)

• Teams that need coaching built around what top performers actually do, not generic script compliance

• Organizations where the conversion rate matters more than the talk-to-listen ratio

• Compliance-heavy industries needing coaching frameworks built for Medicare, insurance, or similar verticals

JustCall coaching vs. Alpharun coaching

JustCall and Alpharun approach coaching differently.

JustCall is a communication platform that added coaching features. Its primary product is a cloud phone system. AI coaching sits on top as a feature layer, available only in Pro Plus and Business plans.

JustCall coaching focuses on compliance-style metrics: Did the rep follow the script? How much dead air? What's the talk-to-listen ratio? It checks if reps stayed on track.

These metrics tell you whether reps followed the process, but they don't tell you whether the process actually closes deals. You can have perfect compliance scores and still lose revenue to competitors whose reps use better sales tactics.

Alpharun takes a different approach. It's a coaching and QA platform that layers onto your existing platform, whether that's Five9, Genesys, or something else.

Alpharun coaching focuses on performance: What do your closers do that everyone else doesn't? This distinction matters because compliance doesn't equal conversion. 

A rep can follow every script perfectly and still lose the deal. Alpharun finds what actually drives revenue and coaches every rep to replicate it.

Key features of Alpharun

• Custom playbook intelligence: Analyzes thousands of your top performers' calls to find what your best reps do differently to close deals, then builds those tactics into a custom playbook.

• Full QA coverage: Evaluates every call, not samples, giving leaders complete visibility into team performance.

• Compliance built into scoring: Builds compliance rules and required disclosures into the coaching model for Medicare, insurance, and regulated industries.

• Direct coaching to reps: Sends targeted coaching notes to agents plus weekly performance rollups to managers.

Pricing

Alpharun offers custom pricing based on team size, features, and setup needs.

Why consider Alpharun

If your team dials enough leads but struggles with conversion, the problem might not be your phone system.

Alpharun studies what your best performers do differently and captures those tactics in a custom playbook. Every rep gets coached in real time to replicate them.

Playbooks update automatically as products, rules, or customer needs change. AI agents handle scheduling and after-hours qualification so reps focus on closing. And it's SOC 2 Type 2 certified with strong data protection and privacy controls.

Final verdict

JustCall is a phone system that includes coaching. Alpharun is a coaching platform that transforms how reps sell.

JustCall is best for:

• Teams that need a cloud phone system with dialer features

• Companies that want basic AI coaching metrics, like script adherence and sentiment

• Outbound sales teams focused on connecting with more leads

Alpharun is best for:

• B2C inside sales teams with 50+ reps running high-volume, repeatable processes

• Teams in Medicare, insurance, home services, and pest control that need compliance-sensitive coaching

• Managers who want coaching based on what their top performers actually do

• Companies that want every rep performing like their top 10%

JustCall helps your team talk to more leads. Alpharun helps more of those leads close.

If your bottleneck is communication, JustCall solves that. If your bottleneck is conversion, Alpharun solves that.

Turn more conversations into closed deals

This JustCall review shows it handles communication well. But if your team's challenge is conversion, not channels, that's a different problem.

Alpharun analyzes what your top performers do differently and coaches every rep to replicate those behaviors in real time. Playbooks built from your actual winners, not generic scripts.

See how high-volume sales teams turn their best calls into the standard for everyone. Book a demo.

FAQs

Does JustCall integrate with CRMs?

Yes. JustCall connects with 100+ CRMs, including HubSpot, Salesforce, Pipedrive, and Zoho. The Pro plan also includes Salesforce CTI integration.

Does JustCall offer a free trial?

Yes. JustCall provides a 14-day free trial with access to the full platform. No credit card required to start.

Is JustCall good for high-volume sales teams?

JustCall is good for outbound sales teams, but users report mixed results with high-volume operations. Common issues include call quality problems during peak hours and complex IVR setups. 

High-volume sales teams with 50+ reps focused on improving conversion rates may want to evaluate coaching-first platforms like Alpharun. 

What's the difference between JustCall and Alpharun?

The difference is that JustCall is a communication platform with coaching features. It handles calls and SMS with AI add-ons like call scoring and script compliance.

Alpharun is a sales coaching platform built around replicating top performer behaviors. JustCall helps teams manage conversations. Alpharun helps teams convert more of them into closed deals.

For high-volume sales teams where conversion rate is the priority, Alpharun addresses the coaching gap that phone systems like JustCall don't solve.