Admin work is stealing almost half of your sales team’s day. From data entry to tool-switching, the time that should go to selling slips away.

We’ve rounded up 15 sales productivity software tools that can help you save time each week and help your team hit quota faster.

15 best sales productivity software tools

1. Alpharun

What it does

Alpharun is an AI sales coaching tool that analyzes real customer calls to find what top reps do best. It builds smart playbooks based on proven conversations so every rep can follow the same winning patterns.

Why it stands out

Unlike generic coaching platforms that rely on surface metrics, Alpharun pinpoints the exact moments in calls where reps can improve. It connects coaching directly to your playbook standards, compliance rules, and sales goals.

Key features

• Custom AI playbooks: Built from your own calls and updated as sales tactics evolve

• Real-time coaching: Gives sentence-level feedback during and after calls

• Compliance-aware models: Keeps coaching aligned with company and industry rules

• Performance insights: Tracks trends and highlights where each rep can improve

Best for

Large inside sales teams (50+ reps) in business-to-consumer (B2C) or transactional business-to-business (B2B) industries like insurance, healthcare, or businesses with repeatable sales processes.

Pricing

We customize pricing based on your team size, chosen features, and compliance requirements.

Pros and cons

What you need to know

Choose Alpharun if you want AI coaching that mirrors what your top reps do best. It’s ideal for teams focused on scaling proven sales behaviors and improving performance with data-backed precision.

2. Gong

What it does

Gong is a conversation intelligence platform that records, transcribes, and analyzes every sales interaction to uncover insights and coaching opportunities. It helps sales teams understand what drives winning conversations and how to replicate top-performer behavior.

Who it’s for

Mid-market and enterprise teams that want deep analytics on sales conversations, deal health, and revenue performance.

Why it stands out

Gong gives leaders a full view of every deal and conversation. By analyzing patterns like talk ratios, competitor mentions, and customer sentiment, Gong helps managers coach more effectively and identify what’s working across the team.

Key features

• Automatic call analysis: Records and transcribes calls across phone, video, and email

• Deal intelligence: Detects risks, competitor mentions, and key discussion points

• Team insights: Reveals what top performers do differently

• Revenue intelligence: Connects conversation data directly to pipeline outcomes

Pricing

Gong pricing is per user with a platform fee based on team size, and it includes free integrations with your existing tech stack.

Pros and cons

What you need to know

Gong delivers powerful insights, but it works best when your team is ready to act on the data. Expect a learning curve and a higher price tag, but the payoffs are better coaching, smarter conversations, and stronger revenue results.

3. Chorus.ai

What it does

Chorus.ai records and analyzes sales calls while integrating directly with ZoomInfo’s buyer intelligence to give full deal context.

Who it’s for

Sales teams already using ZoomInfo that want conversation insights tied to account data.

Why it stands out

Chorus provides actionable insights from real calls, helping managers coach reps using real examples. When paired with ZoomInfo, it gives a complete view of deals from conversations to account signals.

Key features

• Call recording: Automatically records and transcribes calls

• Pattern analysis: Finds behaviors linked to successful outcomes

• ZoomInfo integration: Adds context from buyer data and deal activity

• Coaching moments: Highlights strong or weak call moments for feedback

Pricing

Contact ZoomInfo for pricing as part of the platform bundle.

Pros and cons

What you need to know

Chorus is best for teams already in the ZoomInfo ecosystem. If you’re not using ZoomInfo, tools like Gong or Alpharun may offer broader insights for standalone use.

4. Outreach

What it does

Outreach automates multi-channel sales outreach across email, phone, and social while keeping personalization intact. It helps teams scale outbound campaigns, improve follow-ups, and manage workflows in one place.

Who it’s for

Sales teams running structured outbound campaigns or complex sequences that need a reliable platform to coordinate outreach at scale.

Why it stands out

Outreach simplifies the outbound process from prospecting to scheduling. It helps reps focus on selling instead of managing tools and often leads to higher revenue and lower costs.

Key features

• Smart sequences: Create automated, multi-touch campaigns across channels

• CRM integration: Syncs directly with Salesforce for accurate, real-time data flow

• Analytics dashboard: Tracks performance across reps, messaging, and campaigns

• Meeting automation: Automatically books meetings from prospect responses

Pricing

Outreach pricing is per user with no platform fees and support included.

Pros and cons

What you need to know

Outreach is powerful for teams with structured outbound sales processes, but it requires clear workflows and setup time to get the most value. Once in place, it can dramatically improve consistency, visibility, and conversion rates.

5. Salesloft

What it does

Salesloft acts as a sales “co-pilot,” helping teams manage outreach, automate workflows, and connect CRM data across multiple channels. It centralizes communication and reporting to make the entire sales process more efficient.

Who it’s for

Sales teams using CRMs like Salesforce that want a structured, multi-channel engagement platform.

Why it stands out

Salesloft simplifies how sales reps manage daily tasks by combining calls, emails, and LinkedIn engagement in one place. It gives managers full visibility into pipeline activity and helps teams stay consistent across outreach campaigns.

Key features

• Workflow automation: Streamlines follow-ups and reminders

• Multi-channel outreach: Engage leads through email, calls, and social media

• CRM integration: Syncs data automatically with Salesforce and other tools

• Analytics dashboard: Tracks activity, engagement, and deal progress

Pricing

Salesloft’s pricing depends on team size and use case. Contact Salesloft for a custom quote.

Pros and cons

What you need to know

Salesloft is ideal if your team already uses Salesforce and wants a connected sales workflow. It delivers strong automation and reporting but may feel limited if you rely heavily on less common integrations.

6. Apollo.io

What it does

Apollo.io combines B2B contact data, email verification, and sales engagement tools in one platform. It helps sales teams find leads, verify contact information, and automate outreach, all from a single workspace.

Who it’s for

Sales teams focused on outbound prospecting and lead generation.

Why it stands out

Apollo.io simplifies outbound prospecting by merging data enrichment, engagement, and automation. With over 270 million verified contacts and strong intent data, it’s a cost-effective alternative to enterprise tools.

Key features

• Contact database: Access verified data for millions of prospects

• Intent data: Identify buyers researching your solutions

• Sequences: Build and automate email campaigns

• CRM integration: Sync seamlessly with Salesforce and HubSpot

Pricing

Free plan available; paid plans start at $49 per month and scale to $119 per month for teams.

Pros and cons

What you need to know

Apollo.io is great for teams that want accurate data and engagement automation in one platform. It’s best suited for outbound-focused teams that need reliable prospecting without enterprise-level pricing.

7. HubSpot Sales Hub

What it does

HubSpot Sales Hub is an all-in-one sales platform that combines CRM, email tracking, meeting scheduling, and automation in a single workspace. 

It helps teams manage pipelines, track performance, and engage leads without juggling multiple sales productivity tools.

Who it’s for

Small to mid-size sales teams that want a connected system for managing deals, communication, and follow-ups.

Why it stands out

HubSpot Sales Hub has a simple, easy-to-use design and a free CRM with real value. It grows with your business by adding tools for automation, analytics, and coaching. It also keeps sales and marketing connected in one system.

Key features

• Free CRM: Manage contacts, deals, and pipelines at no cost

• Email tracking & templates: See when prospects engage and send personalized outreach at scale

• Meeting scheduler: Built-in calendar booking that replaces extra scheduling tools

• Sales automation: Trigger follow-ups and workflows automatically based on lead activity

Pricing

HubSpot Sales Hub pricing starts at $90 per user/month for Professional and $150 per user/month for Enterprise.

Pros and cons

What you need to know

HubSpot makes it easy to get started and scale as you grow, but costs can rise as you add features. It’s best for teams that value simplicity, integration, and ease of use over deep customization.

8. Salesforce

What it does

Salesforce is a comprehensive CRM that manages sales processes, customer relationships, and revenue operations across departments.

Who it’s for

Enterprise teams that need deep customization, automation, and integration capabilities.

Why it stands out

Salesforce is the industry standard for enterprise sales management. With advanced automation, reporting, and an ecosystem of integrations, it scales from startups to global enterprises and supports even the most complex sales workflows.

Key features:

• Sales Cloud: Manage pipelines and forecasts

• Einstein AI: Predict outcomes and recommend next steps

• AppExchange: Access thousands of third-party integrations

• Custom workflows: Automate unique sales processes

Pricing

Salesforce plans typically start around $25 per user/month, with higher tiers for advanced functionality.

Pros and cons

What to know before choosing Salesforce

Salesforce is the right choice if you need full control and scalability. Smaller teams, however, might prefer simpler tools that don’t require ongoing admin support.

9. Pipedrive

What it does

Pipedrive is a visual CRM that focuses on deal tracking and pipeline management. It keeps sales processes simple and easy to follow.

Who it’s for

Small and mid-size sales teams that want an affordable, easy-to-use CRM.

Why it stands out

Pipedrive helps reps stay organized with a drag-and-drop sales pipeline. It focuses on activities that move deals forward and includes clear reporting to track progress.

Key features

• Pipeline management: Track every deal in one view

• Activity tracking: Stay on top of calls, emails, and tasks

• Email sync: Log communication automatically

• Mobile app: Manage deals on the go

Pricing

Pipedrive pricing starts at $14 per user per month, with plans at $39, $59, and $79 billed annually, plus a free 14-day trial.

What you need to know

Pipedrive is ideal for teams that want an easy, visual CRM without extra complexity. It covers the essentials well but may not fit large organizations needing advanced automation.

10. Calendly

What it does

Calendly removes the back-and-forth of scheduling by letting prospects choose available meeting times directly from your calendar. Once a time is picked, everyone automatically receives a calendar invite.

Who it’s for

Sales professionals and teams that regularly schedule demos, discovery calls, or follow-ups.

Why it stands out

Calendly saves time by making it easy to find meeting times that work for everyone. It organizes your calendar, reduces no-shows, and helps you focus on closing deals instead of scheduling.

Key features

• Smart availability: Displays only your open times across all connected calendars

• Meeting types: Customize durations, formats, and pre-meeting questions

• Team scheduling: Automatically routes bookings to the right team member

• Automatic reminders: Sends confirmations and reminders to reduce no-shows

Pricing

Calendly pricing starts with a free plan, then $10 and $16 per user per month, with enterprise plans starting at $15K per year.

Pros and cons

What you need to know

Calendly is perfect for busy reps who book multiple meetings each day. It’s fast, reliable, and easy to use, but may feel too transactional for teams that rely on high-touch, personal communication.

11. Microsoft Teams

What it does

Microsoft Teams brings chat, video meetings, and file sharing into one place. It connects with Outlook and CRMs to make communication easier inside and outside your sales team.

Who it’s for

Sales teams using Microsoft 365 or those that need a single tool for communication, meetings, and file sharing.

Why it stands out

Teams helps sales reps stay connected through real-time chat, calendar sync, and shared documents. It is especially helpful for remote or hybrid teams that depend on quick coordination.

Key features

• Video and chat: Talk or meet with teammates and clients

• Outlook integration: Schedule and manage meetings directly from your inbox

• File sharing: Work together on proposals, presentations, and contracts

• CRM connectivity: Links with major platforms for unified workflows

Pricing

Included in most Microsoft 365 Business plans. Standalone plans start at $4 per user per month.

Pros and cons

What you need to know

Teams is a strong option if your company already uses Microsoft tools. It keeps sales communication organized, but smaller teams may find it more than they need.

12. Slack

What it does

Slack keeps sales teams connected through real-time messaging, channels, and integrations with key sales tools.

Who it’s for

Any sales team, especially remote or distributed teams that need better internal collaboration.

Why it stands out

Slack replaces messy email threads with organized conversations. Channels for deals, customers, or regions help sales teams communicate efficiently, share updates, and stay aligned with marketing and support.

Key features

• Organized channels: Keep topics separate and searchable

• Direct messaging: Quick answers without meetings

• File sharing: Share documents and proposals instantly

• Integrations: Connect with CRMs, schedulers, and analytics tools

Pricing

Slack pricing starts with a free plan, then $4.38 and $9 per user per month, with enterprise plans available on request.

Pros and cons

What you need to know

Slack helps sales teams stay in sync, but it works best with clear communication guidelines. Without them, it can easily become noisy or distracting.

13. Docusign

What it does

DocuSign enables secure electronic signatures for contracts, proposals, and agreements, speeding up the deal-closing process.

Who it’s for

Sales teams that need fast, compliant digital signatures for frequent deal closures.

Why it stands out

DocuSign is the gold standard for eSignatures. It’s legally recognized in most countries and integrates with major CRMs, making it a go-to for modern sales teams.

Key features

• eSignature: Legally binding digital signatures worldwide

• Mobile signing: Sign documents from any device

• Templates: Save time with reusable contracts

• Audit trail: Track signature activity for compliance

Pricing

DocuSign pricing starts at $10 per month, with Standard at $25, Business Pro at $40, and custom Enhanced plans available through sales.

Pros and cons

What you need to know

DocuSign is ideal if your team handles frequent contracts or needs compliance-grade eSignatures. The price is worth it for reliability and customer confidence.

14. Dropbox Sign

What it does

Dropbox Sign is Dropbox’s streamlined tool for electronic signatures. It lets users send, sign, and manage documents securely without leaving their cloud storage workspace.

Who it’s for

Small teams and individuals who need an easy, affordable way to collect signatures digitally.

Why it stands out

Dropbox Sign focuses on simplicity and tight integration with Dropbox and Google Drive. It’s ideal for smaller teams that need basic eSignature capabilities without the complexity or cost of enterprise-level tools.

Key features

• Document signing: Send and sign legally binding contracts online

• Cloud integration: Works seamlessly with Dropbox and Google Drive

• Template library: Reuse frequently used forms and agreements

• Audit trail: Tracks document status for transparency and compliance

Pricing

Dropbox Sign pricing starts at $15 per month for Essentials, $25 per user per month for Standard, with custom pricing for Premium plans.

Pros and cons

What you need to know

Dropbox Sign is a solid choice for small teams that value simplicity and low cost. However, if your workflow relies on Salesforce or mobile access, you may want a more robust eSignature tool like DocuSign.

15. PandaDoc

What it does

PandaDoc combines document creation, templates, analytics, and eSignatures in one platform. It helps sales teams send quotes, proposals, and contracts faster.

Who it’s for

Sales teams that handle frequent proposals or need to manage the full document workflow from creation to signing.

Why it stands out

PandaDoc saves time by giving teams ready-made templates and drag-and-drop tools. It tracks when clients open, view, and sign documents, helping reps follow up at the right time.

Key features

• Templates: Create and reuse branded proposals

• eSignatures: Collect secure signatures online

• Document tracking: See when clients open or sign

• Integrations: Works with CRMs and payment tools

Pricing

PandaDoc pricing starts at $19 per month for Starter, $49 for Business, with custom Enterprise pricing available on request.

Pros and cons

Types of sales productivity software

Different tools help with different parts of the sales process. Here’s an easy way to think about the key types in your sales productivity stack:

AI sales coaching and intelligence

These tools analyze sales calls to find what top performers do differently. They use AI to listen, track patterns, and give reps clear, real-time feedback they can act on. Instead of broad coaching tips, reps get specific guidance that helps them improve every conversation.

Sales engagement and automation

Sales engagement tools help reps connect with more prospects through email, calls, and social media. They handle routine tasks like follow-ups and scheduling, freeing up time for actual selling. The best ones keep outreach personal while making sure nothing slips through the cracks.

CRM and sales management

Your CRM is where sales happens day to day. It tracks deals, customer relationships, and pipeline progress. A good CRM gives your team a single view of every opportunity so everyone knows what to focus on and what’s next.

Scheduling and communication

These tools make it easy for sales teams to stay in touch and book meetings fast. They combine chat, video, and calendar features so reps can spend less time coordinating and more time selling. They’re especially useful for remote or hybrid teams.

Contract and eSignature solutions

These tools simplify the final steps of the sale. They let you create, send, and sign proposals or contracts online in minutes. With everything tracked and stored securely, deals close faster and without paperwork delays.

How to choose the right sales productivity tools

The best tools depend on how your sales process works. Don’t just pick what your competitors use. Start by identifying where your team loses time or momentum.

Find your biggest bottlenecks:

• Reps spending too much time on data entry? Try CRM automation.

• Struggling to find qualified prospects? Look into lead intelligence tools.

• Seeing inconsistent performance across your team? Add AI coaching or conversation intelligence.

• Long sales cycles with too many touchpoints? Use engagement automation to keep deals moving.

Most sales teams use multiple tools every day, and the more disconnected they are, the harder it is to stay productive. Tools that don’t integrate well often create extra manual work instead of saving time.

Before choosing, consider:

• Ease of use: Will your team actually use it every day?

• Integration: Does it sync with your CRM and other key tools?

• Scalability: Can it handle growth as your team expands?

• ROI timeline: How soon will it deliver measurable results?

• Training needs: How long will it take for reps to get comfortable?

Start small. Choose two or three tools that solve your biggest challenges first. Once your team sees success, you can expand your stack with confidence.

Choosing what truly fits

The key to sales productivity is finding tools that make your team faster, more focused, and more consistent. The right sales productivity software connects everything in one place so your reps can spend more time selling and less time managing tools.

If improving coaching and performance is your goal, Alpharun is a strong place to start. 

It analyzes your best sales calls and builds AI playbooks that show every rep what works. Combined with a solid CRM and engagement tool, it creates a smoother sales system that helps your team hit targets with confidence.

Book a demo with Alpharun today and find out how your top reps can become the standard for your entire team.