Compare the 9 best sales analytics software tools for 2026, with honest pricing, real cons, and which tools fit pipeline vs. call-performance analytics.
Your CRM can tell you that Jordan closed six deals last month and Maya closed two. What it can't tell you is why.
Sales analytics software fills that gap. It turns a pile of calls, deals, and activity into a clear read on what drives revenue, so you know what to coach toward.
"Sales analytics" is really two different jobs: one tracks your pipeline (deals, stages, forecasts), and the other tracks what happens inside the conversations that fill it. I compared the nine tools sales teams actually use across both, with honest pricing, real cons, and a straight answer on which job each one does best.
The 9 best sales analytics software tools at a glance
Here's the ranked list, with what each tool is best at:
Alpharun: best for call performance analytics (it scores every call and coaches reps)
HubSpot Sales Hub: best for connected sales and marketing analytics
Salesforce Sales Cloud: best for enterprise-scale customization
Gong: best for revenue intelligence across the full cycle
Clari: best for revenue forecasting and pipeline visibility
Pipedrive: best for visual pipeline management
Zoho CRM: best for strong analytics at mid-market prices
Zoho Analytics: best for standalone BI across your data sources
Outreach: best for enterprise B2B sales engagement
What is sales analytics software?
Sales analytics software collects, analyzes, and visualizes sales data so teams can track performance, forecast revenue, and improve conversion rates. It pulls from your CRM, emails, and calls, then turns that activity into a clear read on what drives revenue.
The core metrics it tracks:
Deals in each pipeline stage and where they stall
Close rates and conversion rates, by team and by rep
Revenue forecasts built from the current pipeline
Rep activity, like calls, emails, and meetings
Which call behaviors drive higher close rates
Two types of sales analytics: Pipeline vs. conversation performance
Sales analytics tools do one of two jobs, and knowing which one you need narrows the list fast.
Pipeline analytics
Pipeline analytics tracks deals, forecasts revenue, and shows where opportunities stall. CRMs like HubSpot, Salesforce, Zoho, and Pipedrive do this well.
It answers questions like: How many deals are in each stage? What's our expected close rate? Which reps have the healthiest pipelines?
Conversation performance analytics
Conversation performance analytics looks at what happens during the actual sales call. Tools like Alpharun and Gong, and broader conversational intelligence software, live here.
It answers a different question: why does one rep close at 40% while another closes at 15%? What do top performers say that the rest don't?
The gap most CRMs leave
Most teams already have a CRM handling pipeline analytics. But if you run a high-volume call team, you know the CRM shows you whether a call converted or didn't. It rarely shows you why.
That's the gap conversation intelligence tools fill. They feed your CRM better data by improving the calls that fill your pipeline in the first place.
What I looked for in each sales analytics tool
I judged every tool on what a sales team has to live with day to day, whether it's a CRM or dedicated call center analytics software.
Five things carried the most weight:
Reporting flexibility: Can your team build the report it needs without filing a ticket? The best tools let you answer new questions on your own.
Forecasting accuracy: Weighted pipelines, scenario modeling, and a track record of forecasts that hold up.
Actionable insight: Does it tell you what to do next, or just hand you a prettier dashboard? Data you can't act on is a screensaver.
Integration depth: How well it connects to the tools reps already use, from email and calendar to your dialer.
Value for the price: Enterprise features are great until they price out the team that needs them.
One more lens ran through all of it: which of the two analytics jobs the tool is built for. Keep that in mind as you read. Pick the wrong job, and you end up with a tool that technically works and still doesn't help.
Sales analytics software compared
Here's how the nine compare at a glance. Pricing comes straight from each vendor's own page.
Tool | Best for | Starting price | Free trial |
Alpharun | Call performance analytics | Demo | |
HubSpot Sales Hub | Connected sales + marketing analytics | Free; paid from $10/seat/month ($7/seat/month billed annually) | Free tier + trial |
Salesforce Sales Cloud | Enterprise-scale customization | 30 days | |
Gong | Revenue intelligence, full cycle | Demo | |
Clari | Forecasting + pipeline visibility | Demo | |
Pipedrive | Visual pipeline management | 14 days | |
Zoho CRM | Analytics at mid-market prices | Free (3 users); paid from $20/user/month ($14 billed annually) | 15 days |
Zoho Analytics | Standalone BI across data sources | 15 days | |
Outreach | Enterprise B2B sales engagement | Demo |
1. Alpharun: Best for call performance analytics
The Alpharun dashboard, showing a rep's weekly coaching goal, playbook and win-rate scores, and the Ask Alpharun chat panel.
Yes, Alpharun made its own list. Here's the honest case, judged on the same five criteria as everything else.
Alpharun is call performance analytics: it scores every sales call after it ends against a playbook built from your own best calls, then coaches reps on the exact moments that changed the outcome. It layers on top of your CRM and call system.
Best for: regulated, high-volume inside sales and phone teams of 20+ agents in Medicare, life insurance, consumer-direct mortgage, wealth management, and guided patient services, where the outcome is won or lost on the call.
Key features
Custom AI playbook from your calls: Alpharun studies thousands of your real calls and turns what your top reps do into a repeatable playbook the rest of the team can follow.
Sentence-level coaching: Reps get feedback right after each call, down to the exact line where they could have handled an objection better.
Automated quality scoring: Every call is scored against your own rubric, including compliance steps and your sales playbook, so managers get a consistent view across the whole team.
Manager dashboards: See which behaviors actually drive higher close rates and where coaching will move the needle most.
Fast setup: It connects with Five9, Genesys, and other major contact-center platforms, and AI playbook setup takes about two weeks on average.
Pros and cons
Pros | Cons |
|---|---|
Scores 100% of calls, so coaching reflects every conversation rather than the handful a manager can spot-check | Built for high-volume phone teams, so it's overkill for low-call-volume or field sales |
Coaching is modeled on what your own top performers say on their calls | It's a call-performance layer that sits beside your CRM, so you'll still need a CRM for deal and forecast analytics |
Sits on top of the CRM and call system you already run, so reps keep their current workflow | Pricing isn't public, so you'll need a demo to get a number |
What users say
"You're going to know more about your people than you ever thought possible… I'm able to coach 4x as many people as I used to." — Thomas Pruitt, senior sales manager at Chapter
Pricing
Alpharun uses custom pricing based on your team size and setup. There's no public price list, so you book a demo to get a quote.
Bottom line
Pick Alpharun when your revenue is made or lost on phone calls and you want every rep coached toward your best rep's playbook. It adds the call-performance layer your CRM was never built to give you. Book a demo to see it run against your own calls.
2. HubSpot Sales Hub: Best for connected sales and marketing analytics
HubSpot Sales Hub's homepage, headlined "Sales Software."
HubSpot Sales Hub connects your sales, marketing, and support data so you can see the full customer story in one place. Its analytics track pipeline health, show conversion trends, and make it clear what's driving closed deals.
Best for: growing teams that want sales analytics tied to their marketing and service activity, especially companies already living in other HubSpot products.
Key features
Custom reporting builder (Professional and up): Build reports around the numbers you track, no coding required.
AI insights from calls and emails: HubSpot reviews conversations and surfaces patterns across the team.
Revenue forecasting (Professional and up): Forecasts draw on past data and current pipeline, viewable by rep or team.
AI agents on a Credits model: HubSpot's prospecting and customer agents run on usage-based HubSpot Credits.
Pros and cons
Pros | Cons |
|---|---|
Generous free tier covering marketing, sales, service, and data tools | A reviewer wants scoring tied to activities on lower tiers, so some features sit behind higher plans |
Integrates with 2,000+ apps | Users say the platform grows more complex as features are added |
Standard dashboards on the lower tiers, with custom reports from Professional | Professional and Enterprise carry one-time onboarding fees ($1,500 and $3,500) |
What users say
"HubSpot has allowed our team to significantly get smarter on where we are winning and losing deals in addition to more effectively reporting out to our board." — Verified User, Strategist in Sales, TrustRadius
"Contact limits are tough to manage, we're always hitting our limit and then the cost increases." — Verified User, C-Level Executive, TrustRadius
Pricing
HubSpot runs a free tier plus three paid plans:
Free: $0 for up to two users
Starter: $10 per seat per month ($7 billed annually; list price $20)
Professional: $100 per seat per month ($90 billed annually)
Enterprise: $150 per seat per month, billed annually only
Bottom line
HubSpot fits teams that want quick setup and connected sales and marketing data in one place. Skip it if you need very deep customization or expect to run complex, multi-team workflows.
3. Salesforce Sales Cloud: Best for enterprise-scale customization
Landing page for Salesforce Sales Cloud
Salesforce Sales Cloud is one of the most advanced sales analytics platforms, covering everything from basic pipeline tracking to AI forecasting and full revenue insights.
Best for: larger organizations with long sales cycles and the admin resources to shape the system around how they sell.
Key features
Einstein AI analytics: Predicts deal outcomes, flags pipeline risk, and analyzes calls on Core ($195) and above, with lead scoring as a Core add-on.
Custom dashboards and reports: Build almost any view of your data; prebuilt templates get you started fast.
Advanced pipeline insights: Track movement, spot stalled deals, and see whether your process is speeding up or slowing down.
Forecasting tools (Pro Suite and up): Map every deal to pipeline, best case, commit, and closed, then plan scenarios against it.
Pros and cons
Pros | Cons |
|---|---|
Proven at scale for large, complex organizations | It's expensive, and small businesses may find it hard to afford |
Keeps every detail in one place across leads, tasks, and outreach | The interface can feel confusing for new users |
Huge integration ecosystem | The platform changes often and is hard to keep up with, and pages can load slowly |
What users say
"It's a great tool for creating reports at the end of each quarter and sharing them with management for better decision-making." — Abhinav Chadha, TrustRadius
"[S]ometimes we're limited in how deep we can go with the data in terms of reporting." — Verified User, Consultant, TrustRadius
Pricing
Salesforce reorganized its editions in 2026. The current ladder (per user per month):
Starter Suite: $25 per user per month (billed monthly or annually)
Pro Suite: $100 (billed annually)
Core: $195 (billed annually)
Advanced: $395 (billed annually)
Max: $550 (billed annually)
Agentforce for Sales is available as an add-on from $125 per user per month. A 30-day free trial is available.
Bottom line
Salesforce fits teams that need advanced analytics, flexible reporting, and detailed forecasting, and have the resources to run a powerful, customizable system. Skip it if you want something simpler or don't have admin support.
4. Gong: Best for revenue intelligence across the full cycle
Gong's homepage, headlined "Revenue AI built to enable at scale."
Gong is the category leader in revenue intelligence. It captures, transcribes, and analyzes sales calls, meetings, and emails, then turns them into deal and forecast insights.
Best for: revenue teams that want conversation intelligence plus deal and pipeline intelligence across the entire cycle and have the budget to match.
Key features
Call capture and analysis: Records and transcribes conversations, then surfaces patterns across the team.
Deal Warnings: Flags at-risk deals based on engagement patterns.
Call Spotlight: Pulls out key takeaways and action items from each conversation.
Forecasting and interaction insights: Ties conversation signal to revenue, with Salesforce and HubSpot integrations.
Pros and cons
Pros | Cons |
|---|---|
Deep revenue intelligence across calls, deals, and forecasts | Tuning insight to your own playbook takes admin setup (custom scorecards and AI trackers) |
Strong ratings and a large install base | Enterprise pricing, with a platform fee on top of per-user licenses |
Broad CRM and tooling integrations | No public pricing, so budgeting means a sales call |
What users say
"My sales manager and I center our 1 on 1s using Gong as a guide." — Joe Giordano, TrustRadius
"We faced some problems with engage that caused a hiccup in our workflows with emails continuing to send out after a customer would answer which was not good" — Verified User, IT, TrustRadius
Pricing
Gong uses custom pricing: per-user licenses plus a platform fee based on how many users you support, with integrations included. There's no public price list. On its own pricing page, Gong shows a 4.8/5 G2 rating, a 4.8 on Gartner, and a 9.2/10 on TrustRadius.
Bottom line
Gong is the enterprise standard for revenue intelligence, and it earns that reputation. Just know you're buying a full revenue platform. If your real need is coaching reps on how they handle calls, a dedicated call-performance tool covers that on its own.
5. Clari: Best for revenue forecasting and pipeline visibility
Clari now sells as part of Salesloft. Salesloft's homepage, headlined "Create. Convert. Grow."
Clari focuses on the forecasting end of sales analytics: predicting revenue, inspecting pipeline risk, and giving revenue leaders a defensible number. Clari merged with Salesloft in December 2025 and now sells as part of the Salesloft platform, so Clari's pricing page redirects to Salesloft's sales team.
Best for: revenue leaders and RevOps teams that want forecasting, pipeline inspection, and revenue analytics at enterprise scale.
Key features
Clari Forecast: Predicts revenue from historical deal data and live activity signals.
Inspect: Surfaces pipeline risk early, before deals quietly slip.
Analytics: Rolls conversation, activity, and deal data into revenue decisions.
Pros and cons
Pros | Cons |
|---|---|
Strong forecasting and pipeline rigor for RevOps | Built for enterprise B2B revenue operations, which is more than small and mid teams need |
Now part of a broader Salesloft revenue platform | More forecasting and pipeline than frontline call coaching |
Gives revenue leaders a defensible forecast number | No public pricing |
What users say
"It provides excellent built-in forecasting tools to manage the funnel and project where we will finish as a team each quarter." — Verified User, Manager in Sales, TrustRadius
"I wish it updated in real time - it's frustrating when I make a change in my CRM and have to wait sometimes up to 20 minutes for Clari to catch up." — Verified User, Contributor in Sales, TrustRadius
Pricing
Clari uses custom pricing and doesn't publish a price list. You book a demo through Salesloft to get a quote.
Bottom line
Clari is a strong pick when forecasting accuracy and pipeline discipline are the problems you're solving. For a small team, or one whose core need is better calls, it's more of a platform than you'll use.
6. Pipedrive: Best for visual pipeline management
Pipedrive's homepage, headlined "The easy and effective CRM for closing deals."
Pipedrive keeps pipeline visibility simple. The analytics aren't as deep as enterprise tools, but they're easy to read and keep reps focused on the actions that move deals.
Best for: small and mid-sized sales teams that want a clear pipeline view without a heavy setup.
Key features
Visual pipeline with conversion tracking: See the whole pipeline in one view and spot where deals drop off.
Revenue forecasting (Growth and up): Weighted projections based on deal size, win probability, and close dates.
Activity-based reporting: Tracks the calls, emails, and meetings behind each closed deal.
Pipedrive Nova: Built-in meeting intelligence, included on every plan, that delivers pre-call briefs, call transcripts, and ready-to-approve CRM updates.
Pros and cons
Pros | Cons |
|---|---|
Visual, easy-to-adopt CRM that teams actually use daily | Users say some features are paid add-ons |
Consolidates sales data in one place | Users want more automation and insight in the reporting tools |
Automates follow-ups so leads don't go cold | Users say Pipedrive can be siloed from other systems |
What users say
"Pipedrive is really valuable for startups who need a less costly and easy to implement sales CRM." — Aviva Rosman, TrustRadius
"I think as the company scales Pipedrive could do a bit better with reporting and dashboarding to pull analytics together for the Sales & Ops folks." — Adam Tuchscherer, TrustRadius
Pricing
Pipedrive runs four plans (per seat per month): Lite $24 ($14 billed annually), Growth $49 ($39), Premium $79 ($59), and Ultimate $99 ($79). There's a 14-day free trial, and Pipedrive shows a 4.2/5 G2 rating on its own site.
Bottom line
Pipedrive works when you want clear pipeline visibility and simple analytics without a heavy rollout. Skip it if you need enterprise-level analytics or a broader revenue platform.
7. Zoho CRM: Best for strong analytics at mid-market prices
Zoho CRM's homepage, headlined "Close more deals with free AI agents."
Zoho CRM gives you real analytics depth at a fraction of enterprise pricing, with forecasting, custom dashboards, and AI insights through Zia.
Best for: small to mid-sized teams, especially if they already use other Zoho apps.
Key features
Zia AI assistant (Professional and up): Predicts deal outcomes and suggests contact times, with anomaly alerts on Enterprise.
Sales forecasting: Track forecasts against targets by user, role, or territory.
Custom reports and dashboards: A visual builder with charts, cohorts, funnels, and quadrant analysis.
AI agents: Zoho now offers AI agents in its Professional plan, a recent addition for mid-market teams.
Pros and cons
Pros | Cons |
|---|---|
Strong sales automation that works from small teams to enterprise | |
Free tier for up to 3 users | Interface can feel complex for new users and slow down at times |
Deep integration across Zoho apps |
What users say
"The reporting and sales pipeline dashboards provides clear visibility to deal stages, team performance and helping the managers to take better decisions." — Gerald Coetze, TrustRadius
"Make it more user friendly UI, usually for new users it looks like a complex CRM." — Verified User, Director in Sales, TrustRadius
Pricing
Zoho CRM is free for up to three users, then runs four paid tiers (per user per month): Standard $20 ($14 billed annually), Professional $35 ($23), Enterprise $50 ($40), and Ultimate $65 ($52). A 15-day free trial is available.
Bottom line
Zoho is the value pick: real analytics depth and AI features without enterprise pricing. It's an especially easy call if you already run other Zoho tools.
8. Zoho Analytics: Best for standalone BI across your data sources
Zoho Analytics's homepage, headlined "Data to decisions in minutes."
Zoho Analytics is a different animal from Zoho CRM. It's dedicated business intelligence that pulls from any CRM, spreadsheet, or app, so your sales data lives alongside everything else you want to measure.
Best for: teams that want one BI layer across their CRM, spreadsheets, and other apps.
Key features
500+ data connectors: Blend sales data with marketing, finance, and support sources in one place.
Drag-and-drop dashboards: Build reports without technical help.
Zia AI insights (Standard and up): Ask questions in plain language and get charts back.
Scheduled reports: Automate delivery and get alerts when numbers move.
Pros and cons
Pros | Cons |
|---|---|
Puts sales numbers next to marketing, finance, and support data in one dashboard | It's BI, so you bring your own data and do the modeling |
Account-level pricing bundles users and data rows into each plan | Takes setup effort to turn into something your team checks daily |
Strong value at the entry tier | Overkill if a CRM's built-in reporting already answers your questions |
What users say
"Excellent Analytical views of Reports to track the Sales Performance." — Verified User, Project Manager, TrustRadius
"Sometimes the software glitches when we update spreadsheets." — Jeb Brilliant, TrustRadius
Pricing
Zoho Analytics uses account-level pricing: Basic $30/month ($24/month billed annually, two users, 0.5M rows), Standard $60/month ($48), Premium $145/month ($115), and Enterprise $575/month ($455). There's a 15-day free trial with no card required.
Bottom line
Reach for Zoho Analytics when your reporting needs stretch beyond a single CRM. It's the pick for teams that want one BI layer sitting across the whole stack.
9. Outreach: Best for enterprise B2B sales engagement
Outreach's homepage, headlined "You didn't hire enough sellers. Now you don't have to."
Outreach has grown into an AI agent platform for revenue teams, combining engagement, conversation intelligence, and deal insight in one place.
Best for: B2B sales teams running multi-step outreach with lots of touchpoints, at mid-market and enterprise scale.
Key features
Revenue intelligence dashboards: AI deal health alerts flag deals that need attention.
Conversation intelligence and coaching: Real-time transcription, sentiment, and live coaching cards during and after calls.
Sequence analytics: Track open rates, reply rates, and which templates actually land.
Amplify packages: Tiered by AI-credit usage, from Essentials up to full revenue orchestration in Pro.
Pros and cons
Pros | Cons |
|---|---|
Deep revenue intelligence and sequencing | |
Engagement, call insight, and deal alerts sit in one platform | Users say reporting can be difficult to work with |
Strong Salesforce integration | Reps aren't warned when a colleague is already contacting the same company |
What users say
"Outreach has made a huge impact to our business." — Andrei Grayson, TrustRadius
"I feel the dashboard is a little clunky. I wish it were easier to customize it." — Rohan D'souza, TrustRadius
Pricing
Outreach uses custom pricing, combining per-seat access with consumption-based AI credits. Its Amplify packages (Essentials, Core, Plus, and Pro) scale by credit volume, with no separate platform fee. You contact sales for a quote.
Bottom line
Outreach is a strong pick if your team runs complex B2B outreach sequences and wants deep insight into what drives engagement. It's more than a team needs if all it wants is call coaching or a simple pipeline view.
Which sales analytics software should you choose?
The right tool comes down to your biggest bottleneck. Start with the one layer that's slowing your team down right now.
Choose Alpharun if you:
Make or lose revenue on phone calls
Want every rep coached toward what your top performers actually do
Run a high-volume B2C team in a regulated vertical
Choose HubSpot if you:
Want sales analytics tied to marketing and service data
Need a free tier that works while you grow
Choose Salesforce if you:
Run complex processes across multiple teams
Have admin resources to manage a powerful system
Choose Gong or Clari if you:
Need enterprise revenue intelligence or forecasting rigor
Have the budget for a full revenue platform
Choose Pipedrive if you:
Want simple, visual pipeline management
Care about fast adoption over feature depth
Choose Zoho CRM or Zoho Analytics if you:
Want analytics depth at mid-market prices (CRM)
Need standalone BI across many data sources (Analytics)
Choose Outreach if you:
Run sophisticated B2B outreach sequences at scale
If you're also weighing broader sales performance management software, the same rule applies: pick for the bottleneck.
Where sales analytics implementations go wrong
Two problems sink most rollouts, and neither shows up on a feature comparison.
Bad CRM data
Every forecast and dashboard inherits whatever is in your CRM. And what's in your CRM is often thin. Reps already spend most of their week not selling. Salesforce's 2026 State of Sales report finds reps spend 60% of their time on non-selling tasks like manual CRM entry and chasing internal approvals.
When calls, stages, and outcomes get logged inconsistently, your analytics confidently report the wrong thing.
An undocumented sales process
You can't measure a process nobody has written down. Plenty of teams buy analytics, hoping it'll reveal the playbook for them, but analytics can only measure the process you already run.
Define the ideal call and deal flow first, then instrument it. That's also why advanced sales analytics tends to pay off most for teams that already track their sales effectiveness metrics: they have a process worth measuring.
The bottom line on sales analytics software
The short version: pipeline analytics is your CRM's job, and call-performance analytics is a separate layer most teams are missing. Big CRMs like HubSpot and Salesforce cover the first. Tools like Gong and Clari push into revenue intelligence. And when revenue runs through the phone, call-performance analytics is what closes the loop.
Alpharun sits in that last spot. Your CRM shows you what's happening in your pipeline. Alpharun shows you how to improve the conversations that fill it, then coaches reps to do it again on the next call.
Book a demo with Alpharun to see how high-volume teams turn their best calls into the standard for everyone.
Frequently asked questions
What is the best software to track sales?
The best software to track sales is a CRM like HubSpot or Pipedrive for deals and pipeline, plus a call-performance tool like Alpharun or Gong if your team sells by phone. The CRM shows where each deal stands, and the call tool shows what happened on the calls behind it.
What software do salespeople use?
Salespeople typically use a CRM plus one or two analytics layers. That usually means a CRM (HubSpot, Salesforce, Zoho, or Pipedrive), a BI tool like Zoho Analytics for cross-source reporting, and, for call teams, a conversation or call-performance tool like Alpharun or Gong.
Is sales analytics software the same as a CRM?
No, sales analytics software is not the same as a CRM. A CRM records customer interactions and manages pipeline stages. Sales analytics software analyzes data to spot trends, measure performance, and build forecasts. Many platforms bundle both, but they do different jobs.
What should I look for in sales analytics software?
The features worth prioritizing are reporting flexibility, forecast accuracy, integration depth, and ease of use. Look for a tool that surfaces insights you can act on, connects to your existing stack, and doesn't require technical help to build a report.
Can small businesses use sales analytics software?
Yes, small businesses can use sales analytics software without a big budget. Zoho CRM's Standard plan ($20 per user per month, or $14 billed annually) includes reporting, pipeline tracking, and forecasting, and HubSpot and Pipedrive both have entry plans under $25 with pipeline tracking and basic reports.
