Sales analytics software gives sales teams clear data on what drives conversions and revenue trends. This guide highlights the best tools for 2025 and shows how Alpharun helps teams turn those insights into stronger call performance.

Two types of sales analytics: Pipeline vs. conversation performance

Before we compare tools, it helps to understand the two categories of sales analytics. Each one answers different questions about your team's performance.

Pipeline analytics

Pipeline analytics tracks deals, forecasts revenue, and shows where opportunities stall. CRMs like HubSpot, Salesforce, and Zoho do this well. 

They answer questions like: How many deals are in each stage? What's our expected close rate? Which reps have the healthiest pipelines?

Conversation performance analytics

Conversation performance analytics focuses on what happens during actual sales calls. 

It answers different questions: Why do some reps close at 40% while others close at 15%? What do top performers say differently? Where do calls go wrong?

The gap CRMs leave

Most sales teams already have a CRM handling pipeline analytics. But if you run a high-volume call center, you know the CRM shows you that calls convert or don't. It doesn't show you why.

Conversation intelligence tools like Alpharun fill that gap. They don't replace your CRM. They feed it better data by improving the calls that fill your pipeline.

The tools below focus on pipeline analytics. At the end, we cover how Alpharun adds conversation performance insights that CRMs don't provide.

7 Best sales analytics software: Quick comparison

1. HubSpot Sales Hub

HubSpot Sales Hub connects your sales, marketing, and support data so your team can see the full customer story in one place. Its sales analytics tools track pipeline health, show conversion trends, and give you clear views of what drives closed deals.

Who it’s for: HubSpot fits growing teams that want sales analytics tied to their marketing and service activity. It works well for companies already using other HubSpot products.

Key features of HubSpot Sales Hub

• Custom reporting builder: Create reports that focus on the metrics that matter to your team. No coding or technical setup needed.

• AI insights from calls and emails: HubSpot reviews sales conversations and highlights patterns across your team, showing which approaches lead to better results.

• Revenue forecasting: Forecasts rely on past data and current pipeline activity. Leaders can view forecasts by rep, team, or territory.

• Visual sales pipeline: Move deals through simple stages and spot slow points in your process.

Pros and cons of HubSpot Sales Hub

HubSpot offers strong reporting and easy setup, but some features require higher tiers, and the interface can feel busy for large teams.

Pricing for HubSpot Sales Hub

HubSpot offers two pricing tracks: For individuals and small teams, and for businesses and enterprises.

For individuals and small teams

• Free: Basic CRM and simple reporting. Free for up to 2 users.

• Starter: Starts at $9 per seat each month when billed annually.

• Professional: Starts at $90 per seat each month when billed annually.

For businesses and enterprises

• Professional: Starts at $90 per seat each month when billed annually.

• Enterprise: Starts at $150 per seat each month when billed annually.

Professional and Enterprise require a one-time onboarding fee.

Key insight for your decision

HubSpot fits teams that want a quick setup and connected sales and marketing data in one place. It is a good choice if you want strong reporting without technical work. You may want to skip it if you expect very deep customization or complex workflows.

2. Salesforce Sales Cloud

Salesforce Sales Cloud is one of the most advanced sales analytics platforms in the market. The system supports everything from basic pipeline tracking to AI-driven forecasting and full revenue insights. 

Who it’s for: Salesforce fits larger organizations with long sales cycles and teams that need deep analytics and customization. Smaller teams without technical support may find the system too complex.

Key features of Salesforce Sales Cloud

• Einstein AI analytics: Einstein predicts deal outcomes, scores leads, and highlights pipeline risks. Higher tiers include conversation intelligence that reviews sales calls and surfaces insights.

• Custom dashboards and reports: Teams can build almost any view of their data. Prebuilt templates help you start fast, but the real value comes from custom dashboard layouts, filters, and fields.

• Advanced pipeline insights: Track pipeline movement, spot stalled deals, and review trends that show if sales processes are improving or slowing down.

• Forecasting tools: Forecasts map each deal to categories like pipeline, best case, commit, and closed. Leaders can plan scenarios, review gaps, and create more grounded targets.

Pros and cons of Salesforce Sales Cloud

Salesforce gives teams powerful analytics and AI, but the system needs setup and ongoing admin work.

Pricing for Salesforce Sales Cloud

Salesforce offers five main tiers for sales teams:

• Starter Suite: $25 per user each month, billed monthly or annually.

• Pro Suite: $100 per user each month, billed annually.

• Enterprise: $175 per user each month, billed annually.

• Unlimited: $350 per user each month, billed annually.

• Agentforce 1 Sales: $550 per user each month, billed annually.

Key insight for your decision

Salesforce fits teams that need advanced analytics, flexible reporting, and detailed forecasting. It is a strong choice if you have the resources to manage a powerful, customizable system. You may want to skip it if your team prefers a simpler setup or does not have admin support.

3. Zoho CRM

Zoho CRM provides strong sales analytics at a lower cost than most enterprise tools. The platform includes forecasting, custom dashboards, and AI insights through Zia. 

Who it’s for: Zoho fits small to mid-sized teams that want useful analytics without enterprise-level pricing. It works especially well for companies already using other Zoho products.

Key features of Zoho CRM

• Zia AI assistant: Zia reviews sales data to predict deal outcomes, suggest contact times, and flag unusual changes in your pipeline. Available on Enterprise plans and above.

• Sales forecasting with scenarios: Teams can model different outcomes and see how pipeline changes affect projected revenue. Forecast types include best-case and commit forecasts.

• Custom reports and dashboards: The visual report builder supports charts, cohorts, funnels, and geographic heat maps.

• Deal prediction and scoring: Zia scores opportunities based on how likely they are to close. This helps reps focus on the deals that matter most.

• Blueprint process management: Teams can standardize their sales process with visual rules. Zoho tracks how each deal moves through the process and highlights common stalls.

Pros and cons of Zoho CRM

Zoho gives teams helpful analytics at mid-market prices, but some features require higher plans.

Pricing for Zoho CRM

Zoho offers clear, tiered pricing:

• Free Edition: Free for up to 3 users with basic CRM tools.

• Standard: $14 per user each month, billed annually

• Professional: $23 per user each month, billed annually.

• Enterprise: $40 per user each month, billed annually.

• Ultimate: $52 per user each month, billed annually.

Zoho also offers Team Users as an add-on at $9 per team user each month, billed annually. This add-on supports users who need limited CRM access, such as document collaboration or mobile app support.

4. Pipedrive

Pipedrive focuses on clear pipeline visibility and simple revenue forecasting. The analytics are not as deep as enterprise tools, but they are easy to understand and help teams stay focused on the actions that move deals forward. 

Who it’s for: Pipedrive fits sales-focused teams that want a simple pipeline view without extra complexity. It works well for small and mid-sized teams where reps manage their deals from start to finish.

Key features of Pipedrive

• Visual pipeline with conversion tracking: See your entire pipeline in one view. The system shows conversion rates between each stage and highlights where deals drop off.

• Revenue forecasting: Forecast revenue using deal size, win probability, and expected close dates. The weighted pipeline view provides more realistic projections.

• Activity-based reporting: Track calls, emails, meetings, and other activities that drive results. Reports focus on leading indicators, not only outcomes.

• Custom dashboards: Create dashboards for the metrics your team needs. Share them with leaders or display them for the team.

Pros and cons of Pipedrive

Pipedrive is simple to use and adopt, but it does not offer the depth of an enterprise platform.

Pricing for Pipedrive

Pipedrive offers four main plans:

• Lite: $14 per seat each month, billed annually.

• Growth: $24 per seat each month, billed annually.

• Premium: $49 per seat each month, billed annually.

• Ultimate: $69 per seat each month, billed annually.

Pipedrive offers a 14-day free trial for all plans. Monthly billing is available at higher rates.

Key insight for your decision

Pipedrive works well when your team wants clear pipeline visibility and simple analytics without a heavy setup. It is a good choice if ease of use matters more than having every advanced reporting feature. You may want to skip it if you need enterprise-level analytics or a broader revenue platform.

5. Insightly

Insightly combines CRM and project management in one platform, which makes it helpful for teams that carry relationships from sale to delivery. The analytics cover both areas so you can track how deals move into projects and how those projects perform.

Who it’s for: Insightly fits small and mid-sized businesses that work on projects after a sale, especially agencies, consulting teams, and professional services firms.

Key features of Insightly

• Unified CRM and project analytics: Track metrics across both sales and delivery. See how often deals convert into successful projects.

• Custom dashboards with drag-and-drop builder: Create reports without technical skills. The builder supports several chart types and custom calculations.

• Opportunity tracking and forecasting: View stage conversion rates, forecast projections, and win–loss patterns.

• Lead routing and scoring: Assign and score leads based on rules you set. Track how leads move into the pipeline.

• Milestone tracking: Set important milestones for deals and projects. Insightly flags items that need attention.

Pros and cons of Insightly

Insightly brings CRM and project delivery together, but the added features increase the learning curve.

Pricing for Insightly

Insightly offers three paid tiers:

• Plus: $29 per user each month, billed annually.

• Professional: $49 per user each month, billed annually.

• Enterprise: $99 per user each month, billed annually.

A free 14-day trial is available for Plus and Professional plans.

6. Nimble CRM

Nimble CRM focuses on relationships and social engagement rather than traditional pipeline metrics. The platform enriches your contacts with social data and shows how people interact with you across channels.

Who it’s for: Nimble fits solopreneurs, consultants, and small teams that sell through personal relationships. It works well for people who rely on social selling and want an easy way to track engagement.

Key features of Nimble CRM

• Social profile enrichment: Nimble pulls information from LinkedIn, Twitter, and other social platforms to create richer contact records.

• Relationship intelligence: Track emails, messages, and meetings across channels. Nimble highlights contacts who may need follow-up.

• Deal tracking and forecasting: Provides simple pipeline management with customizable stages and basic forecasting.

• Activity insights: See email opens, link clicks, and engagement trends that show who is responding to your outreach.

Pros and cons of Nimble CRM

Nimble gives you strong contact enrichment and social insights, but its analytics are lighter than traditional CRMs.

Pricing for Nimble CRM

Nimble CRM pricing is $24.90 per user each month, billed annually. Monthly billing is available at a higher rate. A 14-day free trial is available.

Key insight for your decision

Nimble is a good fit when relationships drive your sales more than pipeline stages. It shines when you need one place to track social activity, engagement, and personal outreach. You may want to skip it if you need deeper analytics or a traditional sales forecasting system.

7. Outreach

Outreach is a sales engagement and revenue intelligence platform that gives teams deeper insights than traditional CRM analytics. It tracks engagement across email, calls, and meetings, and uses AI to show deal health and forecast accuracy.

Who it’s for: Outreach fits B2B sales teams with multi-step outreach and many touchpoints. Its price and depth make it a better match for mid-market and enterprise teams.

Key features of Outreach

• Revenue intelligence dashboards: See deal health with AI risk scores. The system highlights deals that need attention based on engagement patterns.

• Conversation intelligence: Kaia analyzes sales calls and provides real-time suggestions. Managers get summaries and coaching points after each call.

• Forecast accuracy tracking: Review forecast accuracy over time and see which reps predict outcomes well.

• Sequence analytics: Track performance across email sequences and outreach cadences. View open rates, reply rates, and which templates work best.

Pros and cons of Outreach

Outreach gives teams strong revenue insights and AI support, but it sits at a higher price point.

Pricing for Outreach

Outreach does not share pricing publicly. You must contact sales for a quote based on team size and the modules you need. All plans use annual contracts.

Key insight for your decision

Outreach is a strong choice if your team runs complex outreach sequences and needs deep insights into what drives engagement. It adds real value when you want coaching, forecasting support, and AI guidance. You may want to skip it if you prefer simple outreach tools or lighter options.

What we looked for in each sales analytics software

We evaluated each sales analytics software using criteria that matter to real sales teams. The focus stayed on tools that give clear insights, are easy to use, and deliver value without unnecessary complexity.

Reporting flexibility

We evaluated how easily teams can build custom reports and dashboards without technical skills. The best platforms let you answer new questions without waiting for admin support.

Forecasting accuracy

We assessed forecasting capabilities, including weighted pipelines, scenario modeling, and historical accuracy tracking. Good sales analytics should help you predict revenue reliably.

Actionable insights

We looked for platforms that surface insights you can act on, not just data you can look at. The best tools show you what to do next, not just what happened.

Integration depth

We considered how well each platform connects to the tools sales teams actually use: email, calendar, communication tools, and marketing automation.

Value for price

We weighed capabilities against cost. Enterprise features are great, but not if they price out the teams that need them.

Which sales analytics software should you choose?

The right platform depends on your team size, sales process complexity, and budget.

Choose HubSpot if you:

• Want sales analytics connected to marketing and service data

• Need a free tier that actually works while you grow

• Value ease of use over maximum customization

Choose Salesforce if you:

• Have complex sales processes across multiple teams

• Can invest in admin resources or consultants

• Need enterprise-scale analytics and customization

Choose Zoho CRM if you:

• Want strong analytics at mid-market prices

• Already use or plan to use other Zoho products

• Need AI features without enterprise costs

Choose Pipedrive if you:

• Prioritize visual pipeline management over feature depth

• Want your team to actually use the CRM daily

• Need fast implementation without complexity

Choose Insightly if you:

• Combine sales with project-based delivery

• Want CRM and project management in one platform

• Need to track deals through implementation

Choose Nimble if you:

• Build relationships through social selling

• Need contact enrichment from social profiles

• Work as a solopreneur or small relationship-focused team

Choose Outreach if you:

• Run sophisticated B2B outreach sequences

• Need conversation intelligence and deal coaching

• Have the budget for enterprise sales engagement

Getting value from sales analytics

Sales analytics software only helps if you actually use the insights. The most successful teams:

1. Start with specific questions: Don't just track everything. Identify the 3-5 metrics that actually predict your outcomes. Build dashboards around those.

2. Review regularly: Set up weekly or bi-weekly reviews where managers and reps look at the data together. Analytics that sit in dashboards don't change behavior.

3. Connect to action: For every insight, ask "what do we do differently?" If a report doesn't lead to action, question whether you need it.

4. Iterate on what you track: As your sales process evolves, your analytics should too. Revisit your reports quarterly to make sure they still measure what matters.

The best sales analytics platform is the one your team will actually use to make better decisions. Start with your most important questions, pick a platform that answers them well, and build from there.

Filling the conversation intelligence gap in your CRM

The CRMs above are great at pipeline analytics. They show deal stages, forecast revenue, and track rep activity. But if you manage a high-volume inside sales team, you've likely noticed a gap.

Your CRM tells you that Rep A closes more deals than Rep B, but it doesn't tell you why.

Pipeline analytics show outcomes. Conversation performance analytics show the behaviors that create those outcomes. This matters most for teams where calls drive revenue, like Medicare enrollment, insurance sales, and home services.

CRMs weren't built to analyze what happens during a sales call. They track that the call happened, how long it lasted, and whether it led to a deal. They don't capture the moments where a rep handled an objection well or missed a chance to close.

Conversation intelligence platforms fill this gap by feeding better data back into your existing CRM.

How Alpharun adds conversation intelligence to your CRM

Alpharun works alongside your CRM, not instead of it. Your CRM shows you that conversion rates dropped. Alpharun shows you why and coaches reps to fix it on their next call.

Alpharun serves high-volume inside sales teams running 50+ reps in Medicare enrollment, insurance, home improvement, and healthcare. These teams already have CRMs. What they lack is visibility into call quality and a way to scale coaching.

Key features of Alpharun

• Custom AI playbook from your calls: Alpharun analyzes thousands of calls from your top performers and turns winning behaviors into a playbook built from your own data.

• Sentence-level coaching: Reps get specific guidance during call reviews. Alpharun highlights a moment and shows a stronger option.

• Automated quality scoring: Each call receives a score based on your playbook. Managers see consistent patterns across reps and teams.

• Manager dashboards: See which behaviors drive conversions and where coaching can make the most impact.

• Real-time coaching and AI agents: Alpharun provides live suggestions during calls. AI agents handle simple tasks like scheduling and qualification.

• Fast setup: Alpharun connects with Five9, Genesys, and other major platforms so teams can start coaching quickly without a long setup.

How Alpharun feeds your CRM with better data

Alpharun surfaces insights your CRM can't capture: which talk tracks lead to higher close rates, where reps lose prospects, and which objection responses actually work.

These insights help managers make targeted coaching decisions. Your CRM becomes more useful because the calls feeding it get better.

Turn pipeline data into call performance

Your CRM shows you what's happening in your pipeline. Alpharun shows you how to improve the conversations that fill it. If you run a high-volume sales team and want your reps to perform closer to your best people, Alpharun adds the conversation intelligence layer your CRM doesn't provide.

See how Alpharun can level up every call your team makes. Book a demo today.