Second Nature AI is a sales training platform that uses AI-powered role-play simulations. This guide covers Second Nature AI reviews, features, pricing, and who it's best for.

What is Second Nature AI?

Second Nature AI lets sales reps practice conversations with AI avatars before talking to real customers. The platform focuses on training and certification rather than live call coaching.

Reps upload sales decks, call recordings, or playbooks. The AI then builds custom role-play scenarios from that content. After each practice session, reps receive feedback and scores.

The main avatar, "Jenny," simulates customer interactions with realistic movement and expressions. Reps can practice discovery calls, objection handling, and product pitches on demand.

Key features of Second Nature AI

AI role-play simulations

Reps practice any sales conversation with AI avatars. The avatars move, show facial expressions, and respond in real time. You can set different "persona moods" to simulate tough or friendly customers.

Custom scenario builder

Upload your sales decks, scripts, or recorded calls. The AI assistant creates role-play scenarios in minutes based on your actual content.

Pitch recording and feedback

Reps record their pitches and receive instant AI feedback. The platform scores performance and highlights specific moments to improve.

AI screen action analysis

Upload a recording of a top performer's call. The AI breaks it into a checklist of key actions. New reps get graded on whether they complete those actions during practice.

Sales certifications

Build certification programs with pass/fail criteria. Leaderboards and gamification elements track progress across teams.

Second Nature AI reviews: What real users are saying

Pros

• Simulations feel like real conversations: G2 users compare the experience to live interactions with actual people.

• Fast responses and smart instruction-following: Users say the AI responds quickly and follows custom instructions without hesitation.

• Quick scenario builder saves hours of work: Reddit users report the custom builder turns days of scenario creation into minutes.

• Detailed feedback pinpoints areas for improvement: G2 reviewers appreciate that the platform identifies specific opportunities for improvement, and reps can practice as many times as needed.

Cons

• The AI requires strict scripts and struggles with natural conversations. Users say reps must follow the script word for word, or the AI gets confused. The limited variety of responses doesn't match how real customers talk.

• Strict scoring and inconsistent grading. G2 reviewers find the scoring too harsh, and the AI sometimes judges the same content differently each time.

• AI responses can drift off-topic or misunderstand questions. Some users describe the AI as unnatural and not conversational during practice.

• Smaller teams find pricing or implementation prohibitive. Users without dedicated L&D resources report a steep learning curve to get started.

Second Nature AI pricing

Second Nature AI does not publish pricing. Costs depend on your specific setup.

Factors that affect pricing:

• Number of users on the platform

• Which modules you need (role play, certifications, onboarding)

• Language requirements

• Integration complexity

• Contract length

Contact their sales team for a custom quote.

Who should use Second Nature AI?

Second Nature AI fits teams that want structured pre-call practice and certification programs.

Second Nature works well for:

• L&D teams building formal onboarding and certification programs

• B2B sales organizations with longer, consultative sales cycles

• Companies requiring reps to pass certifications before customer contact

• Teams that want self-serve training available 24/7

• Organizations with dedicated enablement resources to build and maintain scenarios

Second Nature may not fit:

• Teams that need coaching during live calls, not just before them

• Organizations without dedicated L&D or enablement staff to manage the platform

• Sales floors that want playbooks built from actual winning calls rather than uploaded scripts

• High-volume call centers focused on real-time conversion improvement

Is Second Nature AI worth it?

Second Nature AI solves a specific problem: reps need practice before live calls. The platform delivers on that promise with engaging simulations and scalable training.

For teams with dedicated L&D resources, Second Nature provides a structured way to onboard new hires, certify reps on product knowledge, and give everyone unlimited practice reps. The AI avatars create a lower-stakes environment where mistakes don't cost deals.

For smaller teams or those without enablement staff, the platform requires significant setup and maintenance. Someone needs to build scenarios, define scoring criteria, and keep content up to date. Without that investment, the tool sits unused.

The core limitation applies to everyone: Second Nature trains reps before calls but does not coach them during live customer conversations. Practice builds confidence. Live coaching drives conversions.

For high-volume B2C call centers specifically, this gap matters more. These teams run thousands of short calls per day. Managers handle coaching directly. The question becomes whether pre-call practice moves conversion rates enough to justify the investment when reps need real-time guidance on live calls.

Second Nature AI alternatives

Alpharun vs. Second Nature AI

Second Nature AI and Alpharun solve different problems at different stages.

Second Nature AI is a training tool built for L&D teams. Reps practice with AI avatars before they talk to customers, building confidence through simulation.

Alpharun is a coaching tool built for sales managers. Reps get real-time feedback during live customer calls, building conversions through live guidance.

The core difference: Second Nature uses uploaded scripts and playbooks. Alpharun analyzes thousands of your actual winning calls to find what drives conversions.

Choose Second Nature AI if you:

• Have a dedicated L&D team to build training programs

• Need pre-call practice for scripted or regulated calls

• Want certification programs with pass/fail criteria

• Need training in 20+ languages

Choose Alpharun if you:

• Run a high-volume B2C call center (Medicare, insurance, home services)

• Need coaching during live customer calls, not before them

• Want a custom playbook built from your top performers' actual calls

• Need automated QA across 100% of calls

• Want reps to get short coaching notes without manager involvement

What this Second Nature AI review reveals

Second Nature AI solves pre-call training. Reps practice with AI avatars, get feedback, and build confidence before customer conversations.

What it cannot solve: the live call itself.

Your top performers close deals because of what they say in the moment. Those tactics live in your actual calls, not uploaded scripts. Alpharun builds your compliance rules and coaching standards into the scoring model. 

You customize scoring to match your business:

• Simple criteria, like a recording disclosure to read on every call.

• Complex criteria like your company's lead-discovery tactics.

• Checks that reps followed your qualification process.

• Monitor how many sales were closed and how many met compliance rules.

Alpharun combines live coaching built from your winners' actual tactics with AI agents that take scheduling and qualification off the table.

Book a demo to see what your top 10% do differently and coach every rep to match it.

Frequently asked questions

What do Second Nature AI reviews say about the platform?

Second Nature AI reviews show mixed results. Users praise the engaging role-play simulations and detailed feedback. Many complain about strict scoring, limited variety in AI responses, and the need to follow scripts word for word.

Is Second Nature AI good for sales training?

Second Nature AI is good for structured pre-call training and certification programs. Reps practice with AI avatars and receive instant feedback. The platform fits L&D teams that build formal onboarding but don’t coach reps during live customer calls.

How much does Second Nature AI cost?

Second Nature AI pricing is not public. Costs depend on user count, modules needed, language requirements, and contract length. Contact their sales team for a custom quote.

Who is Second Nature AI best for?

Second Nature AI is best for teams that need structured, scalable pre-call practice. This includes B2B sales organizations, companies with formal onboarding requirements, and any team with dedicated enablement resources for building and managing training content.

Teams needing live call coaching or those without L&D staff may find other tools a better fit.