We tested the top sales coaching software platforms to find which ones help teams sell better and ramp faster. Here are the 7 best options for building a higher-performing sales team.

Sales coaching software: 7 options at a glance

Our top sales coaching software recommendations

These platforms offer different approaches to sales coaching software. Each one fits a specific team size, sales process, and coaching style.

1. Alpharun

Alpharun helps inside sales teams turn their best reps into a repeatable system. The platform studies your top performers and builds custom playbooks based on what they actually say and do.

Every call becomes a coaching opportunity for your human team, and AI voice agents take care of repetitive tasks like booking callbacks, qualifying leads after hours, and gathering info. Your reps stay focused on the conversations that actually close deals.

What makes Alpharun different

Most sales coaching tools track generic metrics like talk-to-listen ratio or basic objection counts. Alpharun builds custom AI models trained on your actual business.

The platform codifies your unique compliance rules and sales best practices into every score and recommendation.

This means coaching matches your market, your products, and your sales process. Not generic tips that could apply to anyone.

Key features of Alpharun

• Builds custom playbooks from your winning calls with exact words, timing, and responses.

• AI voice agents handle booking, lead qualification, and after-hours follow-ups.

• Sentence-level coaching shows reps what to say at key moments.

• Scores every call against your compliance rules and sales criteria.

• Weekly digest reports for managers. Coaching notes sent directly to reps.

• Integrates with Five9, Genesys, and major call center platforms.

Alpharun pros and cons

Alpharun pricing

Custom pricing based on your team size, goals, and compliance requirements.

Who should use Alpharun?

Alpharun works best for inside sales teams with 50+ reps in high-volume B2C markets like insurance, healthcare, and financial services.

Compliance-sensitive teams get the most value since it's baked into every score. AI voice agents handle booking and after-hours calls so reps stay focused on closing.

2. Jiminny

Jiminny is a conversation intelligence platform that helps revenue leaders analyze and coach their teams. It captures calls and uses AI to surface insights and feedback.

The platform positions itself as more than call recording. It turns conversations into learning opportunities for the whole team.

Key features of Jiminny

• Ask AI any question about a call or deal to uncover coaching opportunities.

• Call Libraries and Playlists highlight best practices and winning techniques.

• Team Insights dashboard with customizable coaching frameworks.

• Coaching scorecards and feedback loops for structured guidance.

• CRM integration keeps coaching insights where you need them.

• Call recording and transcription in 60+ languages.

Jiminny pros and cons

Jiminny pricing

Jiminny prices by seat with a 12-month minimum contract. They charge a one-time setup fee but no platform fee. Start with a 14-day free trial or request a custom quote.

Who should use Jiminny?

Jiminny suits B2B revenue teams that want conversation intelligence with flexible AI queries. It works well for teams already using HubSpot, Salesforce, or Pipedrive.

Teams in regulated industries or high-volume call centers may need deeper compliance and playbook features.

3. Spekit

Spekit delivers real-time answers and coaching right where reps work. Its AI Sidekick feature lives in your workflow and surfaces content, talk tracks, and assets when reps need them most.

The platform focuses on "just-in-time" enablement. Reps get help during calls and follow-ups without searching through folders or pinging teammates.

Key features of Spekit

• AI Sidekick surfaces proof points, pricing, and talk tracks during live calls.

• One-click send lets reps copy responses, attach decks, or paste case studies without switching tabs.

• Deal Rooms bundle slides, pricing sheets, and case studies into one branded link.

• Alerts notify reps when buyers view content, what they clicked, and how long they engaged.

• Content stays current automatically. No more outdated versions or wrong links.

Spekit pros and cons

Spekit pricing

Spekit offers custom pricing based on team size and needs. Contact them for a quote.

Who should use Spekit?

Spekit fits B2B sales teams that rely on content, decks, and case studies during their sales process. It works well for teams with longer sales cycles and multiple touchpoints. High-volume call centers focused on phone conversations may need more call analysis features.

4. Outreach

Outreach is a sales execution platform with built-in coaching tools powered by Outreach Kaia. It helps managers coach reps before, during, and after meetings using AI-driven insights.

The platform combines coaching with pipeline management, forecasting, and deal tracking in one system.

Key features of Outreach

• Real-time Content Cards give reps answers about competitors, pricing, and features during live meetings.

• Custom Topics tracking shows how reps handle specific objections.

• Smart Kaia Coach provides AI-powered suggestions to help managers give timely feedback.

• Coach Card Report compares individual rep performance against team averages.

• Smart Meeting Assist generates AI summaries and pinpoints key coaching moments.

Outreach pros and cons

Outreach pricing

Outreach charges per user with no platform fees. They offer multiple packages (Engage, Call, Meet, Deal, Forecast) that you can customize. Contact them for a quote.

Who should use Outreach?

Outreach suits larger B2B sales teams that want coaching as part of a complete sales execution system. It works well for enterprise companies with complex sales processes.

Teams that only need coaching without pipeline management may find it more than they need.

5. Second Nature

Second Nature is an AI role-play platform that lets reps practice sales conversations anytime. The AI avatar "Jenny" simulates customer interactions so reps can build skills before real calls. 

The platform focuses on practice and certification rather than live call coaching.

Key features of Second Nature

• Video call role-play lets reps practice conversations with AI avatars.

• Slide presentation role-play helps reps master corporate decks.

• Pitch recording with instant AI feedback and automated scoring.

• AI screen action analysis turns best calls into training checklists.

• Persona Moods assigns different customer attitudes for realistic practice.

Second Nature pros and cons

Pricing

Second Nature offers custom pricing. Get in touch with their team for a quote.

Who should use Second Nature?

Second Nature suits teams that want to improve through practice and simulation. It works well for onboarding new reps and certifying skills at scale. Teams that need live call coaching or real conversation analysis will need additional tools.

6. Gong

Gong captures and analyzes sales interactions across calls, emails, and web conferences. It uses AI to identify winning behaviors and deliver coaching insights to reps and managers. Gong is a category leader in conversation intelligence with a large customer base.

Key features of Gong

• Scorecards let managers leave targeted feedback on calls.

• Tracks metrics like topic duration, talk ratio, and question rate.

• Comment and tag specific moments in recordings for precise coaching.

• Automated follow-up reminders based on call mentions.

• Identifies winning behaviors from top performers to share with the team.

Gong pros and cons

Pricing

Gong pricing isn't available online. Reach out to Gong for a custom quote based on your team size and needs.

Who should use Gong?

Gong fits enterprise B2B sales teams with complex or multi-stakeholder deals. Revenue operations teams get strong forecasting and data-driven insights. It works best for companies ready to invest in setup and ongoing optimization.

7. Claap

Claap is an AI-powered coaching platform that scores calls based on your sales methodology. It supports frameworks like MEDDIC, SPIN, BANT, and SPICED out of the box. The platform focuses on fast call review and playbook-driven feedback.

Key features of Claap

• AI scoring based on MEDDIC, SPIN, BANT, SPICED, or custom frameworks.

• Real-time AI coaching and battlecard generation on demand.

• Deal Insights track pipeline health and identify risks.

• Comment directly on recordings for peer and manager feedback.

• Tracks talk time, silences, objection handling, and relationship-building.

Claap pros and cons

Pricing

Claap offers a free Basic plan with limited features. Pro starts at €24 per license monthly (billed yearly), Business at €48 with AI coaching and deal insights, and Enterprise with custom pricing.

Who should use Claap?

Claap suits B2B sales teams with 5–500+ members running complex sales cycles. It works well for teams that follow structured methodologies like MEDDIC or SPIN. 

Teams with unstructured sales processes or those looking for role-play simulations may find other tools a better fit.

How we tested these sales coaching software platforms

We wanted to find tools that help sales teams perform better every day. We ran hands-on tests with real teams and real campaigns.

What we looked for:

• Coaching depth: Does it give generic summaries or insights tied to actual sales techniques and compliance rules?

• Customization: Can you build coaching around your specific sales process?

• Ease of adoption: How quickly do reps pick up the system and use it consistently?

• Scalability: Does it adapt as teams grow from small groups to large organizations?

Which sales coaching software should you choose?

Most tools on this list serve B2B sales teams with complex deals and longer sales cycles. They focus on pipeline management and post-call insights.

B2C call centers have different needs: High call volumes, real-time coaching, and fast setup without a RevOps team. Alpharun is the only tool here built for that motion. Pick based on your sales motion, not just features.

Choose Alpharun if:

• You run a B2C inside sales team with 50+ reps.

• You manage a sales team in insurance, healthcare, or financial services.

• You want AI coaching built around your own best practices.

• Compliance is a priority and should be part of your coaching model.

• You need AI voice agents to handle repetitive calls after hours.

Choose Jiminny if:

• You want conversation intelligence with flexible AI queries.

• Your team uses HubSpot, Salesforce, or Pipedrive.

• You need call recording and transcription in multiple languages.

Choose Spekit if:

• Your reps need real-time content and talk tracks during calls.

• You have strong content libraries to surface.

• Deal tracking and buyer engagement matter to your process.

Choose Outreach if:

• You want coaching as part of a complete sales execution platform.

• Your team needs pipeline management, forecasting, and coaching together.

• You have an enterprise B2B sales process.

Choose Second Nature if:

• You want reps to practice and improve through AI simulations.

• Onboarding and certification at scale matter most.

• You need training available 24/7 in multiple languages.

Choose Gong if:

• You want a proven category leader in conversation intelligence.

• Peer learning and call sharing fit your coaching culture.

• You need broad adoption across a large sales team.

Choose Claap if:

• You follow structured methodologies like MEDDIC, SPIN, or BANT.

• Fast call review and methodology scoring matter most.

• You run complex B2B sales cycles with 5–500+ reps.

Turn your best calls into a system

The right sales coaching software turns your best reps into a repeatable system, closing the gap between top performers and the rest of the team.

Alpharun is purpose-built for high-volume B2C call centers with 50+ reps in compliance-sensitive industries like Medicare, insurance, and home services.

Instead of tracking basic talk ratios, Alpharun custom-trains AI models on your top performers' actual calls for automated quality management. Plus, it coaches every rep using your specific compliance rules and winning behaviors.

Here's what that looks like in practice:

• Sentence-level coaching that shows reps exactly what to say and when to say it

• AI voice agents that handle booking, lead qualification, and after-hours coverage

• Consistent performance across your entire floor, not just from your top few reps

Curious how your best calls can train your entire team?

Book a demo and see how custom playbooks built from your own calls drive faster ramp times, higher quota attainment, and fewer compliance flags.